Career Testing
Career Testing
Career Testing
COMPANY CULTURE / JUL. 27, 2016
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3 Companies Where Culture Makes All The Difference

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Company culture can have a huge effect on the success of a business. But, so many companies don't know what to do! Do you know the value culture has!

These days company culture is synonymous with Google-esque cafeterias, and Facebook hangouts alike. But, culture is more than the environment you create - it’s how you and your team views the world. The culture you create at your company is going to not only affect how you manage or sell; it’s going to permeate the very psyche of your team of employees.

Whether your company culture is about sustainability, freedom, accountability, or quality - this way of viewing the world, and your product, should inspire your team not just to sell or aggregate more, but constantly seek improvement.

Because when it comes down to it, almost everything is up for grabs to your competitors. They can duplicate your product, try their hand at your business model, and they can steal your best employees right from under you. What they can’t take, though, is your culture. The culture you create and cultivate at your company is uniquely yours because it’s based on your values, goals, and products. By instilling a deep sense of culture in your business, you are sure to inspire your team to be better not just for you, but themselves.

Here, we’re going to show you three very different companies with three very different cultures. Nonetheless, the culture they’ve each created has uniquely inspired their employees to work harder, and set their business apart.

Quality Over Quantity in Ecommerce

Red Stag Fulfillment, Ecommerce Fulfillment Partner

Red Stag

Although eCommerce tends to have a more ‘removed’ view when it comes to the day-to-day interactions of a company’s culture with customers, the truth is an eCommerce company has to keep up with ever increasing customer expectations, customer support, and accurate operations to compete.

For this reason, a high-quality fulfilment partner is often needed to reach these goals. “For us to guarantee to a client that 100% of their orders will be picked accurately, shipped on time, and that their inventory count will be 100% accurate at all times means our warehouse crew truly has to understand the importance of their day-to-day operations.” says Red Stag’s VP of Operations, Brad West.

Red Stag Fulfillment can ensure this 100% accuracy rate in part is due to their company culture that incentives, and congratulates accuracy - because for them it’s about quality over quantity. The fulfilment partner does this by paying their packers and pickers some of the highest rates in the industry, incentivising accuracy, and always providing training for improvement.

So instead of a warehouse filled with packers and pickers quickly, and haphazardly trying to fulfil orders and meet deadlines - Red Stag has created a warehouse culture that values accuracy, attentiveness, and professionalism. By expecting a lot from their packers and pickers, and creating a culture the celebrates accuracy, Red Stag get’s a lot back in return - as do their eCommerce clients.

The Proof Is in the Preparation

Marco’s Pizza, Pizza Franchise

Marco's Pizza

There’s three main components that go into making a good pizza: great dough, cheese, and of course - the sauce. But, when Marco’s Pizza decided to take the country (and world) by storm by opening up franchises, they knew they had to go further. The proof isn’t just in the pizza empires profits - it’s in the preparation. Like any good pizza, a business needs good ingredients too - and Marco’s has done that through their company culture of motivation and accountability.

Committed to creating authentic pizza, Marco’s Pizza franchise business is booming. With 600+ locations across the country and internationally, the chain is hoping to open a new store every three days in 2016. Marco’s contributes their staggering growth in part to three of their companies mottos:

“Culture eats strategy for breakfast”

“The hungry dog runs the fastest”

“SEE IT, OWN IT, SOLVE IT and DO IT”

Marco’s president, Byron Stephens, says their company culture of accountability breeds success from the boardroom, to their stores, “By never getting complacent and adhering to the notion that ‘culture eats strategy for breakfast,’ we continuously ask ourselves “what else can we do” when faced with obstacles or gaps that need to be filled”.

As a company that’s looking to take over the pizza franchise business here in the US, Marco’s Pizza shows us that this culture of accountability motivates, and inspires employees to achieve goals, and pave the way for future success and innovation.

Free-Range Employees Lead to Organic Innovation

Forest Giant, Design and Development Firm

Forest Giant

With a cultural emphasis on autonomy, independence, and a strong work-life balance, Forest Giant employees are given free range, and flexibility to create their own teams for new projects and drive the business in the direction they see fit.

Forest Giant explains that this company culture is entwined in their work process, and thus powers everything they do, and create. As a flat organization, the freedom employees have to move, direct, organize, and invent, gives them room to be self-starters where they see fit rather than where they’re assigned. By ditching strict guidelines on how things get done, Forest Giant has instilled an intrinsic sense of creativity in their creative, and innovative business.

Forest Giant explains that this company culture is entwined in their work process, and thus powers everything they do, and create. As a flat organization, the freedom employees have to move, direct, organize, and invent, gives them room to be self-starters where they see fit rather than where they’re assigned. By ditching strict guidelines on how things get done, Forest Giant has instilled an intrinsic sense of creativity in their creative, and innovative business.

For them, it’s not about a social factor as much as it is an essential, and seamless part of their operations that drives creativity in their employees, and in collaboration with their clients. The freedom that Forest Giant employees have isn’t seen as breaking away from the chains of corporate restraint - but rather an environment that in fostering independence has brought employees closer together in collaboration.

As an agency that is looking to solve complex problems that don’t require typical solutions - you need to be creative from the ground up. Forest Giant shows that by implementing a culture of independence, innovation, and for the most part self-governance - their employees have been able to create their own teams, projects, solutions, and futures that they can be proud of.

Creating Company Culture

What we can learn from these three companies is that culture comes from the core. It’s deep rooted, meaningful, and it inspires. Your culture shouldn’t be plucked from the pages of a book of motivational quotes - it should be rooted in the company’s values, history, and vision for the future. By creating a culture that inspires your team, you’re bound to have it rooted in their motivation and your businesses operations.

How important is company culture to your business? Do you think it is as strong as these three businesses? Your thoughts and comments below...

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