HUMAN RESOURCES / OCT. 14, 2013
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3 Steps For Transforming Employees Into Brand Ambassadors

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1. 1. Promote Self Discovery – Personal Branding
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First of all, you should develop a culture within your company that will help new employees focus on personal, not corporate identity, so that they can be their ‘authentic best-selves’ in the workplace. This is more likely to increase their productivity and retention according to a Cornell University study. Telling new hires that they should feel lucky to be working for you can boomerang. It communicates arrogance, which is often unwanted. Your goal is to attract so that your new brand ambassadors will feel authentically drawn to your brand. Helping your employees unearth their greatest strengths and integrate them into everything they do is central both for your success and your team’s growth.

Every well-managed company aspires to have a strong brand. Wonder why that’s the case?  Simply because for most companies, the stronger the brand, the higher the premium they can charge for their products and services. In addition to this, sales volume goes hand in hand with premium pricing. A strong brand also provides the company with flexibility. A firm can then increase its product lines more easily, gain competitive advantage or make strategic partnerships and attract the best talent and finally prosper during economic downturns.

The benefits of a strong brand are massive. The best leaders though realize that strong brands aren’t built by the marketing department itself, but by each individual employee. Everry single employee in every department has a unique role to play.  Consequently, a lot of emphasis should be placed upon employee development. I outline three steps for transforming employees into brand ambassadors:

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