Career Testing
Career Testing
Career Testing
ENTREPRENEURSHIP / JUL. 18, 2015
version 12, draft 12

3 Tips For Building a Profitable Skin Care Business

Esthitician
flickr

Tons of career options are available to graduating and newly licensed estheticians. They can work as skin care specialists providing facials in clinics, as waxing specialists in salons or as spa managers.  Jobs in the fields of cosmetic marketing and consulting are available, too.

See Also: How to Avoid Skin Problems at Work

Unfortunately, the starting salary for many of these positions isn’t very high. According to Payscale, the median annual salary for estheticians is about $30,000. A cosmetologist’s median salary is about $24,000, while spa managers get about $39,000.

What’s the next alternative then? Start your own skin care business.  The benefits are lucrative. You can set your own schedule, charge what you want, be your own boss and have total control over your business and career. What’s not to like?

The Challenges of Starting a Skin Care Business

It’s not going to be that easy though. You’ll probably have to work seven days a week during the first two years of your business. You’ll have to do your own marketing and book keeping, too. Giving treatments to customers is just one aspect of the business.

If all that work didn’t overwhelm you, great! That means you’re really motivated and will follow-through with the tips below.

1. Make Every Customer Feel Special

Client referrals are the best way to get new customers. It’s also the cheapest way to market your new business. So how do you get referrals? Make clients feel as if they’re your only client every time they visit. As you can imagine, this might be difficult to pull off especially if you have other people waiting outside.

Here’s how to do it:

  • Engage in small talk. Ask about their day, and what they’ve been up to since their last visit.
  • Explain the treatment and the product’s you’re using on their skin. Skin care treatments are expensive, so explain what makes each prick, tell them about what makes the cream and the procedure so special in order to help clients appreciate the whole process.
  • Encourage them to ask questions about their treatments.
  • Don’t pitch them on a more expensive treatment while they’re already having one done! It’s just tacky, and it’s obvious you just want them to spend more money.

2. Sell Gift Certificates And Skin Care Products to Diversify Your Revenue Stream

Relying on treatments alone won’t be enough to earn a profit, especially if you consider how much you’ve already spent in rent, supplies and equipment. That’s why many salons and skin clinics sell gift cards and beauty products!

Selling gift cards is a fantastic way to generate more sales during high-traffic seasons like Christmas, Mother’s Day and Valentines. Beauty products, on the other hand, are a nice up-sell to treatments.  Another benefit is these two can be sold online, so sales aren’t limited to your location and existing clientele. You can sell gift cards online through GiftCards.com. Homemade beauty products can be sold via Etsy, while brand label products can be sold through an ecommerce store or from your Facebook page.

3. Manage Your Time between Treatments, Marketing and Admin Tasks

Skin care businesses don’t run on the normal 9-5 operating hours. In general, they’re open six or seven days a week, from 10 AM to 8 PM, some as late as 10 PM on weekends. Weekends and holidays are the busiest days, while lunch hours and 7PM until closing time are usually the busiest hours.

What does this all mean? It means that while most people are having lunch, you’ll probably be busy doing treatments. You won’t be doing treatments all day, of course.

Weekday afternoons are usually idle times, so find a way to use this non-billable time productively. Try marketing your services online by writing a blog post, or managing reviews on Yelp. Don’t forget admin tasks like book keeping and paying suppliers, too! If you’re finding it hard to juggle the different aspects of running a business, use the Kanban Method with Trello to manage all your tasks and keep you productive.

See Also: How to Becoame an Esthetician

Don’t get too confident after you’ve built a solid clientele. You still have lots to learn. Attend seminars, invest in training for new procedures, and buy new equipment. The beauty industry is fast evolving so you have to keep up with the times if you don’t want competitors to leave you in the dust.

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