How can you find top talent for your company? These 3 hiring tips will help you accomplish that. But what are they? Read on and find out for yourself!
The search for employees can be a long and often challenging process, especially if you’re looking to hire not just good employees but great employees for your business – which is what any self-respecting employer wants. But just how exactly do you go about hiring the right employees who will contribute to the growth and success of your company? How do you find the people that your competitors could only ever dream of hiring?
The Importance of Hiring Top Talent
Whether you’re a small or medium-sized enterprise or even a large multinational corporation, hiring top talent is the best strategy to succeed in your industry. So, before we go in-depth about how to hire the best of the best, let’s first talk about why it’s absolutely and categorically vital for your company’s success to employ the right people. And by “right people,” we don’t necessarily mean the most qualified or the most experienced candidates but rather the most promising ones – after all, even the most qualified of candidates can turn out to be the worst hiring decisions.
It’s the Key to Customer Happiness
As a business owner, you probably love numbers, especially when a dollar sign precedes 10 digits like $41 billion, for example. But not in this case: that figure actually reflects the amount of money US companies lose every year thanks to poor customer service, according to a 2013 report by NewVoiceMedia. And we all know who the culprits are behind poor customer service, don’t we? That’s right: bad hires. But who’s to blame for those bad hires? You’re right again: you. (I think you’ve earned yourself a cookie!)
When the kind of customer service you offer makes people run in the other direction (and into your competitors’ open arms), you either have to do something about it or prepare yourself to close your doors for good.
While your main aim is to make a tonne of cash and be seen as an industry leader, you should strive for customer satisfaction. After all, poor customer service means losing customers – and without customers, there’s no money for your company to make. Whether it means retraining your entire staff or permanently removing your company’s warts to move forward, you need to ensure that the customer service you’re offering is better than excellent.
Making hiring decisions that you won’t immediately or later regret, and employing top talent who share the same vision as you and who understand the importance of excellent customer service, means you’ll be around for many years to come.
It all boils down to loyalty. In fact, the 2015 Global State of Multichannel Customer Service Report, as published by Parature, found that 97% of global consumers believed that customer service is important in choosing a brand and their loyalty to that brand. It also revealed that 62% of consumers stopped doing business with a brand due to poor customer service.
It’s Good for Your Reputation
Establishing and maintaining a good reputation can be a tricky business and it all starts with the people you hire to fulfil your company’s mission. As explained previously, employing talent who deliver excellent customer service helps with customer retention and this, in turn, helps build your reputation as a go-to resource in your industry.
Your employees are the face of your company. Meaning, it’s up to them how they present you to the world – but remember: it’s up to you who you appoint ambassadors of your brand. After all, it can take years to build an empire (and your reputation), and only seconds to destroy one; and hiring the right people – great employees – ensures that your empire does not come crumbling down and that you remain an industry leader.
But while ensuring your name is synonymous with quality service and professionalism is important to maintaining your reputation, good hiring decisions will not only benefit your reputation among customers but also among employees.
If you’re able to create a fun and positive company culture – which, contrary to popular belief, does not exclusively entail offering employees awesome perks and benefits like a fully stocked kitchen, the ability to work from home, and bring-your-dog-to-work days (but it sure does help). It also involves encouraging them, listening to their ideas, and showing them your appreciation. This places you on the ever-shrinking list of good employers. And we all know that good employers attract the best talent.
In effect, this allows you to set your company’s destiny, in the sense that you’ll continue hiring right-minded individuals who will help maintain the desired internal company culture – all because you employed the right people early in your business’ growth.
Make sure you check out Choosing an Applicant Tracking System to Optimize Your Recruitment Strategy which will help you figure out which ATS is the best one for you and your company.
3 Tips for Hiring Top Talent
Whether you’re looking to hire interns, freelancers, or full-time workers, you want to find the best of the best to join your team – and, if you can help it, you should never settle for second best. The following three hiring tips will help you achieve just that.
#1 Define the Job
First things first, you need to collect all the information necessary that goes into the job description. Once you have all this information, you are better able to determine the role’s key responsibilities, duties, and necessary skills, and write an ad based on what’s expected of the successful candidate. When the time comes to start reviewing and shortlisting applicants, you’ll know exactly what to look for, and you’ll find it far easier to cross-reference the job description’s requirements with what the candidate has to offer.
Also, clearly defining what the position entails early on discourages unsuitable and unqualified candidates from applying for the job in the first place, and effectively prevents wasting your time and that of job seekers’.
#2 Look for Someone Who’s Committed
It might seem rather difficult determining just how committed a candidate will be to the job you’re advertising and to your company without first hiring them into the position and closely observing them in the work environment, but there’s a way around this, and that’s by taking a closer look at their commitment to their career. Are they job hoppers? Do they switch jobs regularly? If the answer is “yes” and it becomes evident that they haven’t been loyal to a single company throughout their career, then it’s safe to assume they probably won’t be loyal to you, either. They just might stick around until the next big opportunity comes along – leaving you high and dry.
Make sure you check every candidate’s previous job duration, and if it appears that job hopping is a recurrent theme on their resume, then they might not make the best hire. Of course, you shouldn’t be too uncompromising, though; you should give them the benefit of the doubt and allow them to explain their frequent changes – it could simply be out of their own control: downsizing and relocating are just a couple of things that come to mind.
#3 Make Sure They’re a Cultural Fit
While you’ll most certainly come across one or two candidates who seem perfect on paper, you should avoid evaluating candidates purely based on their resume. Yes, they’re highly qualified; yes, they’re highly experienced; and yes, they come highly recommended – however, that does not necessarily mean they’ll be compatible with your company culture.
To make sure they’re a cultural fit, you’ll need to test their social skills and find out how they get along with others, especially colleagues and managers. If they didn’t get along with previous clients or employers, you might want to reconsider extending them a job offer altogether as, in all likelihood, they’ll only end up negatively impacting team morale and overall execution. And this can be disastrous: productivity levels will drop, and employee turnover rates will increase drastically.
Have these hiring tips been helpful to your search for amazing employees? Were you able to hire the kind of top talent employers everywhere only dream of? Tell us in the comments section below, along with any of your own tips and tricks, and don’t forget to share this article!