ENTREPRENEURSHIP / JAN. 14, 2016
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3 Tools to Quickly Build Your Brand and Online Visibility

Time and again we’ve discussed the importance of establishing your online presence. Whether you’re a job seeker, an employee, or an entrepreneur, it’s important to remember that the only way to win the game is by creating a strong online presence for your brand.

It’s also important to remember that you need to connect with people and that you need to make them feel engaged with your brand. This is why updating your content often is essential, and you also need analytic tools to see how many people view what you share so that you can market yourself accordingly.

The tools below will help you promote your brand while they’ll also help you create a faithful following.

See Also: How to Use Social Media For Online Branding

1. Branded.me

What’s great about Branded.me is that it will take your job seeking game to the next level. You can sign in with your Linkedin account, and you automatically get a personal website. You can edit your content accordingly, and there’s also a contact page which you can use to your advantage.

Most recruiters agree today that it’s essential for job candidates to have a personal website. Branded.me offers that without having to actually build a personal website from scratch. You can use it to get exposure and tell your story.

It’s important to remember that by making yourself marketable, you increase your chances of succeeding in anything you endeavor.

2. SlideShare

If you decide to join SlideShare, you’re opening yourself up to a huge audience. The site has 60 million unique visitors a month, and it also has five times more traffic from business owners than any other social media site, including Facebook and LinkedIn.

So, you can basically use SlideShare to tell your story, much like making a presentation of yourself, or your brand or whatever it is that you’d like to promote. The only difference is that you’ll be showcasing your presentation to a huge (potentially global) audience.

SlideShare users also have the ability to share content, so you can basically use the rest of the social media sites to increase traffic to your slideshow. SlideShare is also social which means that you can pretty much do whatever you do on other social media sites like following, favoriting, and so on.

3. Visual CV

VisualCV is essentially what its name says it is, although it can also be used as an online portfolio. What’s great about it is that you can use it to track down who’s viewing your CV and who’s downloading it, so you can basically tweak your CV until you get to the download number you want.

You can even use this tool to apply for jobs which will set you apart from the competition and appear innovative because you can also view content relevant to your work.

See Also: How to Create an Effective Online Identity

In today’s ever-changing marketplace, it’s important to always keep yourself one step ahead and to do that you need to be equipped with the proper tools. With that being said, don’t forget that no tool will ever be enough if you don’t have a strong story to tell.

What are some tools you’ve used to build your brand and online visibility? What do you consider is the most important tool to have when it comes to online branding? Share your thoughts with us in the comments section below.

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