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360 Degree Feedback

As an employer, you must be aware of the various employee evaluation techniques that can be used for staff appraisals. Conducting employee appraisals is vital to the smooth operation of your business and the overall work satisfaction of your workforce. 

What is 360 degree feedback?

360 degree feedback is a popular technique employed by companies around the world. Also know as full-circle feedback, multi-level feedback and multirater feedback, it involves the feedback on an employee’s performance based on the view points of mangers, peers, subordinates and customers who together form ‘rater groups’. 

Participants in a rater group should know the apraisee (person receiving the 360 degree appraisal) for a minimum period of 3 months in order to give credible, reliable and knowledgeable accounts of the apraisee’s skills, strengths and weaknesses. 

Benefits of 360 degree feedback as an appraisal technique

There are many benefits to using 360 degree feedback as your method of employee appraisal, some of which include:

  • Views of several people are more difficult to discredit
  • Obtain a more comprehensive and complete picture of the individual’s abilities
  • Opportunity for colleagues or other persons within the rater group to provide anonymous feedback
  • Gives the individual receiving the 360 degree feedback a clear idea of how they are perceived and viewed by those who work alongside them.
  • Increases self-awareness 
  • The apraisee can easily identify where their strengths and weaknesses lie and then take a pro-active approach to improve on certain areas

Reasons to employ 360 degree feedback within an organization

The use of 360 degree feedback in a professional working environment can benefit a company significantly provided it is carried out in an open, honest and sensitive way. Without taking care in conducting 360 degree feedback, you can risk the appraisal having an adverse effect on both the employee, those involved in the rater group, and the organization as a whole. 

Provided the appraisal is performed according to proper workplace etiquette, company ethos and employee sensitivity, then it can have a number of practical applications, including:

  • Employee self-insight
  • Leadership development
  • Career development
  • Team building
  • Succession planning
  • Customer feedback
  • Organizational change interventions
  • Employee development and counseling




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