Nowadays, visual content is becoming an increasingly popular marketing tool for capturing the attention and interest of prospects. Though text by itself can be effective, it is not very catchy and can be easily overlooked. There are several tools out there that can help you create powerful visual content.
When it comes to visual content, infographics is the current in-thing. They are eye-catching and cause data to come alive. However, if you don’t have the skills, creating an infographic from scratch can be a very frustrating process. Fortunately, there are now numerous free and affordable tools which you can use. One of the best tools for creating infographics is Easelly. It comes with a What You See Is What You Get (WYSIWYG) which is easy to use. You can upload your own data and images, or choose from a wide range of readily available objects and backgrounds. Once you have selected your elements, you can then drag them around and place them as you wish.
More and more people are now using slideshows as content marketing tools. Slideshows can be used to introduce a new product, show customers using your product and offer your followers a sneak preview of what happens behind the scenes in your business. Slidely is one of the best tools out there for creating this kind of great content quickly. This tool is simple and very easy to use. All you need to do is select some videos or photos, add a filter and select your preferred background music. Within a matter of minutes, you will have your animated gallery or video. These galleries can then be shared by anyone on all the leading social platforms. In addition, you can embed them on your site or email them to your fans. Slidely also comes with a great feature called Remix which allows you to design a stand-alone postcard.
Though slides can be used to create great visual content, they can become very monotonous and boring. You could therefore, consider the option of creating animated videos. PowToon is a fantastic free tool which allows you to create animated presentations and videos. This tool can be used to create very powerful business presentations, product demos and teaser trailers for your business. PowToon comes with a large variety of backgrounds, transitions, characters and templates. Besides using the ready-made templates, you have the option of building your own from scratch. This tool is especially ideal for people who want to create humorous marketing campaigns. PowToon comes with a free, as well as premium, version.
4. Awesome Screenshot
Taking proper screenshots can be very difficult if you don’t have the right tools. In most cases, you can only capture what is visible on the screen, after which you have to use different programs to edit, annotate and crop the screenshots. Awesome Screenshot, a browser extension for Chrome and Firefox, allows you to take a screenshot of anything online and edit it without leaving your browser.
See also: Top 5 Website Content Mistakes
Which tools for creating visual content are you familiar with? Please share them with us in the comments section below.