An opt-in or signup form is a feature which allows you to collect visitors’ email addresses on your site. You can then use this email list to alert subscribers when you have new offers or content. This can be a very effective strategy for encouraging return visits to your site. Opt-in forms can be displayed in different ways on your site including on squeeze pages, after post boxes, slide-ins, and sidebars.
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Here are some of the best WordPress opt-in plugins you can choose from:
Mailchimp WD plugin provides seamless integration with MailChimp and comes with a popup, scrollbox, topbar and embedded form display options. It has a number of custom field options that you can add to the forms, and lets you set conditions based on which specific fields will be displayed or hidden from your visitors. The plugin features an intuitive form editor,which allows you to customise forms from the header to the bottom.
This awesome plugin comes with a list builder which you can use to create attractive light box pop-ups. You can set up the pop-ups to appear after a certain period of time or when visitors are just about to exit your site. SumoMe also comes with a scroll box feature which allows you to choose the position of your opt-in form and how often it appears. This plugin integrates with email service providers such as Constant Contact, Campaign Monitor, MailChimp, and AWeber.
Optin Revolution Pro allows you to display pop-ups strategically to prompt visitors to join your mailing list. You can choose how many times the pop-ups will be shown, as well as the specific time you want them to be displayed. In addition, you can also easily add Wistia, Vimeo or YouTube videos to your pop-ups. Optin Revolution Pro comes with other features such as A/B split testing and an inbuilt conversion and analytics tracker. It can be integrated with a wide range of email service providers including MailPoet, Infusionsoft, and Constant Contact.
This is one of the most well-known opt-in plugins available in the market. It comes with a wide range of opt-in types including sidebar widgets, canvas pop-ups, footer bars, light boxes, and slide-ins. However, if you don’t have the time to customize the form, you can choose from one of the many premade templates. OptinMonster comes with an A/B testing feature which allows you to find the best converting layouts, headlines and content. It also has easy-to-read analytics which will help you keep track of the number of impressions and conversions.
Ninja Popups for WordPress is one of the most popular plugins for building an email list. Its main features include an attractive themes layout, A/B split testing, analytics, and exit intent. It integrates with many email marketing services, as well as popular social media sites such as Twitter, Google+, LinkedIn, and Facebook.
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These are just some of the many opt-in solutions available in the market. Think through the options and choose the one which best suits your needs and budget.