Career Testing
Career Testing
Career Testing
CAREER DEVELOPMENT / JUN. 28, 2015
version 6, draft 6

5 Crucial Factors to Consider Before Selling Your Site

Mad Money
Popmatters

Selling your website is a major decision which requires much deliberation. If you rush into it, you might miss the chance to make a decent profit. Here are some of the things you need to consider before listing your website for sale:

See Also: How to Price Your Site for Sale

1. Wise Thing to Do?

You might have a site which attracts lots of traffic and also generates some income. So, selling it off would make you a tidy profit. However, this should not be the only reason to sell it. Think about the long term profits you could generate by retaining the site. Also, if the site is your passion, imagine how your life would be without it. Take time to think these things through because once your site is sold, it is gone for good.

2. The Value of Your Site

Before putting up your site for sale, it is crucial that you know first what it is worth. If you price it too high, no one would buy it. On the other hand, pricing it too low means missing out on potential profits. However, don’t rely on online calculators to figure what your site is worth. Each calculator is likely to give you all kinds of wild estimates. Instead, you could visit online market places such as Sedo, Flippa and Website Broker to find out how much, sites similar to yours, have been sold for. Alternatively, you could engage the services of website brokers such as Flippa Deal Flow, FE International, BizBroker24.com, WeSellYourSite.com and Trusted Site Seller.

3. Post-Sales Support

A first time buyer might have difficulties managing your site. Therefore, you should consider providing post-sales support. This could be about explaining how your site operates, helping the buyer setup, and introducing them to site affiliates. Offering post-sales support is likely to attract even more bidders to your listing. In addition, it allows you to establish a solid relationship with the buyer which could result in more possible business in future.

4. The Small Print

The ‘small print’ basically refers to the terms and conditions (T&C) which govern any transaction. If you are ignorant of the terms and conditions of a broker or auction site, you might find yourself in trouble down the line. Therefore, before getting your site listed, be sure to read all the small print first. If some of the terms don’t make sense, be sure to get clarification. This will save you from many unnecessary post-sale disputes.

5. Your Sales Copy

Merely listing your site for sale is not enough. You need to make sure that the sales copy is written in a way which will woo prospects to your table. Make sure all the details included in your copy are truthful. Don’t exaggerate your achievements or cover up any shortcomings. In addition, you need to ensure that the copy contains all the important keywords in your niche. This will make it easier for potential buyers to find your listing on Google.

See Also: How to Sell Your Website

If you are still convinced that you want to sell your website, and it’s the wisest thing to do, think carefully of the factors mentioned above, as they will greatly influence your success in selling your site. Do you have your own website? Ever thought of selling it? Feel free to share your insights with us in the comments section below.

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