WEB & TECH / APR. 04, 2015
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5 Great Tools for Managing Your Online Reputation

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Building a strong reputation for your company or business is a task that takes a lot of effort and time. However, what you have taken so long to build can be obliterated within a matter of hours. Online reviews, whether positive or negative, usually have a major impact on how people perceive your business. This is why constantly keeping track of your company’s reputation is vital.

See also: How to Build a Strong Online Reputation

Here are five tools which can help you keep track of what people are saying about your employees, products or company:

1. Me on the Web

This tool from Google notifies you when any information about your business appears online. It is very useful especially for keeping track of mentions about your employees. All you need to use Me on the Web is a Google account. Once you have signed up, you can set an alert by typing in your preferred search term. You can set up unlimited search terms, as well as choose how frequently you would want to get alerts for each.

2. IceRocket

IceRocket allows you to instantly search Facebook, Twitter or blogs for specific terms. This tool is simple and very easy to use, and does not require signing up for an account. All you need to do is type in your terms into the search box and select where you want to search. IceRocket comes with plenty of filter options which allow you to customize search results. For instance, you can filter Twitter searches by hashtags or search blog posts by specific writers.

3. Topsy

Topsy is an awesome Twitter tool which allows you to keep track of what influencers are saying about the industry generally and you in particular. All you need to do is simply type keywords or a topic in the search box. Once this is done, click on the ‘Influencers’ tab in the menu. You will then be able to view the sentiment score for your niche or company.

4. If This Then That

If This Then That (IFTTT) works on the basic principle of: If this happens, then do that. This tool allows you to set up recipes (rules) for everything from automatically sending Instagram photos to getting the latest sports updates as a text message. To keep track of what people are saying about your brand or business, you can set up a recipe which scans RSS feeds of major sites in your niche. Whenever you are mentioned in any of these sites, you will get an alert.  

5. Social Mention

Social Mention is another great tool that enables you to keep track of multiple websites and even discover the keywords people use when mentioning your brand or business. This tool allows you to search for specific terms on channels such as questions, images, videos, bookmarks and blogs. You can sort your results by time, source and date. Social Mention yields statistics such as top hashtags, top users, top keywords and last mention.

See also: LinkedIn Tools for Business  

Monitoring your reputation should be a regular, if possible daily, activity. Whenever you find negative sentiments about your staff, products or company, be sure to address them right away and in a professional manner.

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