What is a PR friendly website? In short, this is a website that has all the relevant material needed to promote yourself. There’s little point in having a blog when there’s no way for your audience to keep up with what you’re doing. In other words, a PR friendly website gives people the tools they need to connect with you. You’d be surprised at how few websites have got this down.
In this article, we’re going to take a look at five must haves for any PR friendly website.
An Email Address
You’d be amazed at how many blogs have no email address listed anywhere, or even a contact page. You should have a dedicated email for your blog because the chances are you will get a lot of spam. This doesn’t mean you have to forgo the old-fashioned email contact form, but it’s helpful to have your email listed below it as well.
Think about it. How can your blog ever become a success when your readers have no viable way of getting in touch with it?
A Face to a Name
It’s natural to want to know about the person behind the blog. At the same time, you have to balance these needs with the need for anonymity. You can strike this balance easily enough. Rather than using your full name, you could use just your first name. Alternatively, use a pen name. It also helps if you can link a picture with your name.
This gives your blog a human face and instantly makes you more trustworthy.
Social Media Links
Every blog should have a social media channel. What you use is up to you, but it’s safe to assume most people will have a presence on Twitter and Facebook. We know social media is the future of blog promotion on the Internet, so you have to connect your blog and your social media channels.
Allow people to keep in touch with you by placing social media links within a sidebar. They should appear clearly and visibly on every page. There are plenty of downloadable buttons that can work for any style of blog.
Enable Right Click
Part of making your blog PR friendly is making it as accessible and as convenient as possible. Nothing irritates people more than websites that don’t let you right click. You may think this prevents people from stealing your content, but that’s not the case. Anyone who really wants to steal your content can get around this without any problems. The only people you hurt are genuine readers.
Readers like to open tabs, copy and paste email addresses, and view images in a separate window. Don’t restrict them by being paranoid. It will only come back to hurt you.
Make an ‘About Me’ Section
The chances are if someone cares enough to read your content, they care enough about the person behind the content. Always have a section of the website dedicated to you, the author. Again, this makes you more trustworthy because your audience feels like they know you. You’re no longer a nameless face nobody knows anything about. And that can only pay dividends in the long-term.
This doesn’t mean you have to reveal every facet of your life. Many blog owners create characters to front them. In other words, they will use their picture and make up a profile that only loosely resembles the reality of their life. There’s nothing wrong with doing this because you’re not lying. You’re making a virtual character for yourself.
That way you retain your privacy and set your readers’ minds at ease.
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