The holiday season is upon us and time is in short supply. The problem for bloggers is they have to take care of things in the real world. It can make it difficult to stick to a regular blogging schedule. This doesn’t mean your blog has to suffer, though. You can continue to meet your weekly quota of blog posts if you go about things in the right way.
In this article, we’re going to give you five useful tips for getting that holiday blog schedule together
It’s November, which means you should already have your thoughts directed towards the holidays. Never wait until the last minute to do this or you’re going to be scrambling for content and juggling your real world tasks with your blog tasks.
Begin brainstorming straight away. Get your blog ideas down early and make sure you have a firm direction in place.
Organisation is the key to stopping yourself from being all over the place. But make sure you don’t let the holidays get to you. Don’t change who you are. By all means, add a holiday spin to your usual blogs, but don’t change the tone and the direction of the blog. This is a sure-fire way of alienating everyone who has become a fan of your website.
So you’ve got your ideas and you’ve got your blogs. Now you have to make sure that you post them at the right time with a minimal amount of hassle. This is where a calendar comes in handy. You can do this on a piece of paper in the real world or by using one of the many downloadable apps available online.
Make sure you plan for everything from Thanksgiving to Black Friday. Clearly mark everything down so your posts appear at the right time.
Send Those Emails
You’ve got everything set up and you’re almost at the end of the line. Now you need to think about communicating with your subscribers. How are you going to entice them to tune in to your holiday blogs?
What you have to remember is that people are nuts at this time of year. They’re rushing around trying to get everything done just like you. If you’re going to communicate with people, make sure you do it well in advance. It’s best to keep your emails as short and sweet as possible because people don’t have time to read an essay from you.
Make sure every sentence has a point and make sure every email has something worthwhile to say. This is not the time for speculation.
Give them a Sneak Peek
The holidays feel special. People want to feel special. It’s why you always see brands and blogs giving insights into hidden projects that they’ve planned for the year ahead. This is a worthwhile way of creating an extra attraction for your blog. It’s what will get your audience to stop for a few moments and take it all in.
Share some pictures and videos. You could even steadily release little tidbits over a longer period of time. For example, some blogs may follow the 12 days of Christmas and release something new every day until Christmas Day.
Get creative and think of new ways to really entice your readers. Look to your favourite blogs and take a peek at what they did last year. You don’t have to completely copy them. Take inspiration and see what you can come up with. You never know, this might be the time of year that enables your blog to really take itself to the next level.