A professional bio is an important tool in your arsenal to further your career networking goals. The bio will serve as a first impression to communicate who you are and what you do. Crafting an effective bio takes careful planning and an understanding of the basic purpose for writing one. This article will address five tips for how you can write a bio like a pro.
1. Ascertain Your Goal
Writing a bio like a pro begins with ascertaining your specific goal. If you don’t even know why you’re writing this bio and who your target audience is, then you’ll have a difficult time creating an effective bio. For example, if you are a freelance writer, your bio should reflect your specific professional goals and what you want people to immediately understand about your writing career.
2. Use a Narrative Mode
Your bio is basically self-serving as it describes you, your talents and goals in a concise manner that is meant to effectively communicate with networking prospects. In regard to the style and tone of your bio take a look at your favorite novel and the author’s bio. As a general rule, bios need to be written in the third person as in “Joseph is an accomplished freelance writer…” instead of “I am a freelance writer.” The purpose of this narrative mode is to showcase your bio in an objective light. It is supposed to appear impartial rather than self-serving.
3. Format Effectively
Additionally, it is important to format your bio effectively. There are three basic lengths that your bio should be formatted to fit—mini, short and long. The mini bio consists of a sentence length of content. People can utilize this mini bio during an introduction at a networking event as well as for the bio on some of your social media accounts like Twitter. With regard to your short bio, the length should be one paragraph and consist of no more than 75 to 100 words. You need to cover the general basics of who you are, what you do, and your basic experience. The long bio covers all the bases of you as a professional. Do not write content that is longer than one page. The most important content to include is your name within the introductory sentence. Shortly after introducing yourself, add content regarding your profession as well as some highlighted achievements. Find a way to immediately catch the reader’s attention. In line with our example of a freelance writer, share that you have been “published in several major publications such as….” Don’t forget to include your contact details. An easy way to do that is to list the link to your LinkedIn profile. Readers need to quickly know how to easily contact you.
4. Be Uniquely "You"
Make sure that your content is not too “dry”, but is instead written in an effective manner that showcases your unique style. When you can stand out from the crowd, the person reading your bio will be more likely to remember you and want to connect again in the future. The purpose of a bio is to deliver pertinent content in a creative manner with an end goal of opening future networking doors. Never be too ostentatious, but always strive to showcase your own unique style.
5. Proofread and Edit
Do not forget to proofread and edit your bio. Mistakes can dampen any chances you have of networking with the right contacts and furthering your professional development and advancing your career. Don’t simply rely on spellcheck. Ask a trusted friend or colleague to read over your bio and proofread the content. In addition to catching any mistakes, this person may actually have helpful input regarding new content to add.
See also: How to Write a Summary of Your Skills
A bio is an important self-marketing and networking tool that should be crafted with thoughtful consideration. Following the five tips discussed in this article will help you to craft a bio like a pro.