Most Twitter bios suck. That’s right; we’ve said it. Most Twitter bios are terrible and entirely forgettable. These are the bios few people glance at for more than half a second. You don’t want this reaction because you want an engaged audience that genuinely wants to hear what you have to offer. As well as bringing in more followers, you can express yourself if you write your bio the right way.
Let’s take a look at five ways to write a fantastic Twitter bio.
#1 Use Keywords
Keywords are essential for helping people find you. It’s not the number of followers that are important but the quality of your followers. By targeting specific keywords in your industry, you can ensure that the right people are finding you. The best part is you’ll do this in an organic way.
#2 Rewrite Again
With just 160 characters for your bio, you don’t have much to work with. This can feel intimidating if you’re writing one for the first time. Remember, this is an elevator pitch on steroids. Your goal is to entice not to tell. You’ll tell people what you do when they follow you. For now, write something that shrouds you in mystery and encourages people to find out more.
Don’t be afraid to write and rewrite over and over again until you get it right.
#3 What Do You Do Differently?
Tell everyone what you do, but do it in a way that makes you stand out from the crowd. Let’s say you’re an accountant. This isn’t exactly unique because there are people all over the world who do what you do. Think of a way to tell people you’re an accountant and why you’re an accountant unlike anyone else. You can do this with one or two adjectives. Think about what makes you unique.
#4 The Company Name
Try to find somewhere for the company name within your bio. Yes, this is free advertising for your employer, but it has a hidden benefit for you. Let’s say you’re working for a well-known firm. If you put them in your bio, you’re going to come up when someone searches for that company. This is a really easy way to attract business clients. Remember, these people don’t know who you are. They aren’t going to find you in any other way.
You may even find your employer giving you a pat on the back for including their name. It benefits them just as it benefits you. The more people using the employer’s name in their bio the more SEO value that name will have. So you’re also doing your part for your company, and that’s always going to put you in the boss’s good books.
#5 Add Humour
You don’t need to stay professional and cold at all times. This is Twitter, not a business conference. People like people who can turn something mundane into something exciting. It doesn’t matter if you sell life insurance. Find a way to make it exciting.
Humour doesn’t have to involve some huge joke. Even just blatant sarcasm that makes people smile is enough to motivate people to click that ‘follow’ button.
A special word on humour, however. You’re dealing with an audience that comes from different backgrounds. They will have different standards on humour. Stay away from anything overly risqué, or you’re risking alienating a great portion of your potential audience. While you may not care about these people, Twitter is designed to promote your brand. Save your views and offensive jokes for a night out at the bar.