With tens of millions of websites all over the World Wide Web, it can be very difficult to gain the trust of your visitors. Let’s face it: that visitor to your website has likely perused an astronomical amount of other webpages in his or her lifetime. It’s time to create a plan for generating trust between the webmaster and the clicker.
Websites established simply to sell a product or service or a blog designed solely to prompt visitors to click on advertisements usually have one thing in common. They try a wide variety of SEO tricks, marketing gimmicks and questionable content that may not be 100 percent genuine.
In order for a website to be successful in today’s Internet landscape, you need to incorporate simplicity, honesty and mobility. Depending on black hat SEO tips will only get you so far. Your visitors aren’t web neophytes anymore. Trust your visitors’ intellect, and in return they’ll trust you.
Here are 5 ways to gain the trust of your website’s visitors:
1. Content = Detailed, Factual & Honest
Whether it’s a blog or a sales website, the author may attempt to publish content that is short on details, factually inaccurate and full of grammatical errors. We browse the Internet for one thing: content.
If your content is a couple of hundred words without any facts or statistics to back up your claims and filled with mistakes, then the visitor won’t return. Instead, write between 500 and 900 words, insert links to reliable sources and be sure to check and double check spelling and grammar.
2. Make Navigation Easy
Some websites are simply incredible when it comes to navigation while other websites have a horrible track record in this realm. Finding a product, searching for an article or looking for contact information shouldn’t be difficult. This is why navigation is so important for visitors because locating information shouldn’t be like searching for Atlantis.
Here are a few tips to improving your website’s navigation:
- Place the navigation search bar in an easy-to-find spot.
- Forget about using drop-down menus with generic labels.
- Refrain from utilizing too many labels; aim for three to five.
3. It's Time to go Mobile
Did you know that Google is making mobile-friendly a factor in search engine rankings? That’s right. If your website isn’t mobile-friendly, then you are likely going to be penalized moving forward. This news quickly made headlines, and now Google reports there are now nearly 5% more mobile-friendly websites than prior to the announcement.
We all know that consumers are searching the Internet more with their mobile devices than with desktop computers. You’ll need to adapt. If consumers browse the Internet and come across your website and they discover that it’s not equipped to be viewed on a smartphone or tablet, then they won’t visit you ever again.
4. Visuals That Aren't Generic
In the last decade, we have all come across at least one website that has inserted generic visuals into their articles. These usually consist of business professionals, everyday consumers or products/services without any real character or originality to them. This is starting to turn off visitors, despite the high-quality imagery. How do you know you’re making a mistake with images? Here are few elements that may be hurting your reputation with readers:
- Your images are just there for no reason without any purpose
- You have way too many pictures cluttering your webpages.
- You fell into the trap of adding stock photos into your content.
5. You Feel the Need for Speed
The speed of a website may be the most important thing for a visitor whether they’re on a desktop or a smartphone. If the website takes too long to load, then they’ll quit and head somewhere else. Bounce rates are exceptionally high after three to five seconds so you should ensure this doesn’t happen.
The slow response of a website could be because of several things:
- Too many Flash plug-ins installed on your website.
- Your website has a large number of HTTP requests.
- The website has a lot of tracking codes on each page.
- Video embeds and social media sharing buttons take up a lot of real estate.
Moving forward, your website needs to be fast. In this day and age, when Internet speeds are at an all-time high, your website should fit this type of environment. Without high-speed visitors will get what they need from somewhere else.
Websites have greatly changed since the 1990s, and even in the last 10 years. It doesn’t take a lot of HTML acumen to realize that a website can appear to be outdated and look like it was designed for a 1997 Hewlett-Packard. With so many articles, how-tos and knowledge concerning website design, there is no excuse for any webmaster to have a slow website with horrid navigation tools. If your website is designed to garner the trust of your visitors then, your website can meet its objectives and reach its intended audience.
Have you used any of the tips mentioned above to improve your website?