There is a thin line between confidence and arrogance - one that is often crossed when it comes to self-promotion. Many job seekers face the challenge of promoting their skills and qualifications without sounding too arrogant or narcissistic, qualities that are usually labeled as negative. This is why it is important to understand how and when to promote yourself to get noticed by the right people.
Here are 5 tips to help you strike that balance and shine in the spotlight:
#1 Promote your Accomplishments
Only you know what you have achieved, therefore it is your responsibility to blow your own trumpet and get noticed. List your achievements from university and previous jobs on LinkedIn and Facebook - it is one of the simplest way to get the word out there. Don’t be shy about bragging, these platforms are there to help you develop an online presence - make the most of it!
#2 Know Tit for Tat Rule
If you are guest blogging on someone else’s site, then your should try get more bloggers on your website. Expand your network and help others - this will not only make you more likable but it will make your name more prominent on the web. Essentially promoting others will help you promote yourself - something that is easily achieved with perseverance.
#3 Be Passionate
Passion is one aspect that separates an individual from a crowd. Show your passion for the industry by enhancing your online image. For example: Twitter is one of the quickest, simplest and easiest ways to get your voice heard by influential professionals - use this to your advantage and tweet your thoughts on industry news/events.
#4 Think about the Future
How do you want to be perceived? What do you want to be remembered for? By answering these questions you can determine exactly what voice your online branding should take. Whether you opt for a serious and formal tone, or a fun and whimsical one - it is vital that you establish yourself as this is how you will be viewed in the industry.
#5 Take the Plunge
Instead of dipping your toes in the ocean, make the effort and jump right in! If you want to get noticed, you need to get rid of your inhibitions and be ready to give your personal brand you ALL. Be prepared for judgment, failure and criticism, but along with this comes recognition, success and appreciation.