Career Testing
Career Testing
Career Testing
CAREER ADVANCEMENT / APR. 30, 2015
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6 Free Online Courses to Learn How to Create a Social Media Strategy

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The ability to engage an audience through social media is rapidly becoming an essential skill that employers look for in job applicants.  In fact, the demand for candidates with social media marketing skills has rocketed to 47% in the past year and this trend looks to continue as businesses move towards content marketing and social media engagement.

Here are ‘six of the best’ free online courses for learning how to create a social media strategy:

See Also: How to Learn Using Social Media

1. DS106: Digital Storytelling and Social Media

DS106: Digital Storytelling and Social Media is a digital storytelling course. Since its inception in 2012, the course has spawned a TV station, radio station and an assignment bank containing over 400 contributions. There are over 18,000 blog posts from members, and plenty of lively debate and discussion on Twitter at #ds106 hashtag.

The course teaches you how to design and construct your own online identity, and teaches you how to use digital storytelling and social media for sharing and networking.

2. Hubspot’s Inbound Marketing Training Program and Certification

Hubspot’s Inbound Marketing Training Program and Certification consists of 11 classes together with reading assignments and optional homework. Study at your leisure and when you’ve finished the course, sit the Inbound Marketing Certification Exam and receive a digital certificate from Hubspot that you can put on your LinkedIn profile. This is a great course that teaches you a lot of information about digital marketing in general, but some users have said that at times it places too much emphasis on Hubspot’s own software. However, as Hubspot’s software is widely used throughout the industry, this is not necessarily a bad thing. Also most of the information is not specific to Hubspot’s software, so it is definitely a course worth taking for any budding social media marketer.

Topics covered on the course include:

  • Optimising Your Website
  • Essentials of an Effective Inbound Strategy
  • Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Anatomy of a Landing Page
  • Perfecting the Conversion Process
  • Creating Content with a Purpose
  • Cultivating Happy Customers
  • Sending the Right Email to the Right Lead
  • The Power of ‘Smarketing’
  • Taking Your Sales Process Inbound

3. Social Media Quickstarter

Social Media Quickstarter is an enjoyable video course that teaches you how to use social media to push your business forward. Topics covered in the course include:

  • Social Media 101
  • Facebook
  • Twitter
  • LinkedIn
  • Blogging
  • YouTube
  • Ratings and Reviews
  • Location-Based Services
  • QR Codes
  • Email Plus Social Media Marketing

4. Search and Social Media Marketing for International Business

Search and Social Media Marketing for International Business is a brand new course from the University of Salford in Manchester.  It’s packed with really useful content to help you grow and develop your online profile and utilise SEO and social media marketing strategies.  Subjects covered by the course include:

  • Personal Branding Online
  • SEO (Search Engine Optimisation)
  • Twitter
  • Facebook
  • YouTube
  • LinkedIn
  • Google+
  • Online Copywriting
  • Blogging
  • Monitoring and Reporting
  • Legal Implications of Social Media
  • Use of Social Media for International Business Development

5. Social Media Courses on GFC Learn Free

GFC offers short courses on popular social media-based topics and teaches you how to make the best use of the technology available.  These courses are pretty basic which makes them perfect for beginners wanting to set up a social media profile, share content and find people online. Topics covered include:

  • Pinterest
  • Skype
  • Beyond Email
  • Blog Basics
  • Networking
  • Twitter
  • Facebook
  • LinkedIn
  • Chat
  • Google
  • Apple
  • Digital Lifestyle
  • Information Savvy
  • Internet Basics

6. Social Media: How To Build An Audience

Social Media: How To Build An Audience is an online course that includes assignments, collaborative online study groups, activities and regular email updates. You can either sign up for the fully interactive course or just study the material at your own pace.

You’ll learn how social media platforms are employed by businesses to create and develop an audience. There’s also the opportunity to practice hands-on using blogs, podcasts, RSS feeds and much more. The aim of this course is to teach you how to use all the available social media platforms and engage in online interaction with other users and communities.

See Also: How to Land a Job in Social Media Marketing

There are some really excellent free social media courses available online. Invest your time and effort in studying one or two of them to make an impressive addition to your CV and social media knowledge.

Have you used any of these sources? Did you find them useful? Are there any that we have left out? Your thoughts and comments below please...

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