This infographic made by Po.st can help get your social media marketing campaign on the right track. It shares some interesting facts which shy us away from the lies we have believed regarding social media sharing. The infographic informs us that, surprisingly, Millennials are in fact the last group of people to be sharing content from brands. The most common sharers amongst us are those between the ages of 55 and 64. Another myth which many of us have been left believing is that Facebook offers the best referral traffic when in fact Twitter offers more. Here are a few other facts we can learn from this informative infographic:
- Shortened URL’s increase clicking volume by 25%
- The lifespan of shortened URL’s increases after their peak
- People engage 49% more during the week than on weekdays
- Sports content receives 4x the click rate on Mondays and Tuesdays than on Saturdays
It is important in this day and age to look at statistics and look at them regularly. The trends of social media change rapidly and if you aren’t up to date with what is happening, you will always stay behind in your campaigns. Check out these myths and truths about social media sharing and let it be a start to get on top of your game.