WEB & TECH / JUL. 08, 2015
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6 SEO Myths You Need to Toss Into The Recycling Bin

Do you see that recycling bin at the top left-hand corner of your desktop? Great! Now pay attention to it because you will need it when you dump these six SEO myths into the garbage. 

See Also: 5 Ways Your Brand Can Use Periscope 

For anyone who has ever owned a website, you will understand just how difficult search engine optimization really is. For those who have never delved into the realm of SEO, just thank your lucky stars that you’ve never attempted to insert keywords, boost PageRank and get noticed by Google. 

The world of SEO is a complicated one in the sense that most marketers and webmasters maintain a love-hate relationship with it. For many years, there have been exaggerations of the demise of SEO, mostly brought about by journalists, bloggers, website owners and entrepreneurs. If only it were true! 

We have to face it: SEO is here to stay, and will only become a bigger part of the website development process moving forward. Google constantly updates its algorithms to take into account different aspects, like mobile-friendly websites and guest posting. If you want to have a high status on Google then you will always have to be on your toes. 

Here are six SEO myths your website needs to toss into that recycling bin we discussed earlier:

1. Writing Articles is The Only Content King

Indeed, content is king. Content is the most important element of a superb SEO campaign. However, the pervading myth is that the only kind of content you have to focus on are articles, webinars, infographics, blog posts and so on. Here is the reality: your "contact us," "about us," "privacy" and "staff" pages are all content-related so you have to concentrate on those as well.

2. One Keyword Boosts SEO Rankings

In the pioneer days of SEO, digital marketers focused on a single, magical keyword. For instance, SEO experts would hone in on "money" or "basketball." For some reason or another, many website owners fall into this trap as well, even today. Every good SEO campaign has to consider keyword statements. For example, "cloud services in New York," "smartphone deals on Black Friday" or "hotel savings on Christmas." Besides, Google is paying attention to this, too. 

3. Social Media is Irrelevant to SEO Campaigns

Social media seems like a crowded place to be in these days. Despite the truth to that statement, neglecting Facebook, Twitter and Google+ is a big no-no. Maintaining an active presence on social media is imperative to succeeding in the SERPs. Google includes your social network accounts into its search engine results so you will have to begin liking, tweeting and commenting. 

Moreover, being on social media helps build your reputation, engage with your audience and generates viewership to your primary website.

4. My PageRank is at 4. Tomorrow, It'll Be at 5!

Years ago, your PageRank mattered very much. Fast forward to the present, not so much. Your PageRank, whether it’s a one or a five, is an element considered in Google algorithms, but they can easily be manipulated. Whether it’s a link-building campaign or selling links, PageRank is simple to exploit, which is why it’s not the No. 1 factor anymore for either search engines or digital marketers.

5. I Launched an SEO Initiative Last Year

So you launched a SEO campaign last year and you think that’s all you need to do, huh? Wrong! 

Digital marketing efforts have to be performed on a regular basis. Even if you performed rigorous meta-tagging, link-building and keyword ranking in the last 12 months, the Internet is a 24/7 world where SEO is something that concentrates on all of your online activity, from posting articles to sharing a photo on Instagram. SEO is a continuous campaign.

6. SEO is the Biggest Scam Since...Ever!

One of the biggest myths around is that SEO is the biggest scam that has ever been perpetrated on the Internet community. Some people think it’s a massive Illuminati conspiracy. It isn’t. SEO exists because Google wants to provide the best and most valuable content for its searchers. The search engine juggernaut doesn’t exist to serve your website, but to serve its users.

One of the biggest myths around is that SEO is the biggest scam that has ever been perpetrated on the Internet community. Some people think it’s a massive Illuminati conspiracy. It isn’t. SEO exists because Google wants to provide the best and most valuable content for its searchers. The search engine juggernaut doesn’t exist to serve your website, but to serve its users.  

Remember back in the day when the most useless websites were listed when you searched for baseball news or box office results? Today, that problem is pretty much non-existent and the cream certainly rises to the top.

See Also: 5 Things Professional Writers Hate About SEO Writing 

Any professional writer or marketing expert will aver their frustrations with SEO. It’s a tough racket for everyone involved. You don’t have to be wary of SEO, but rather the supposed SEO professionals. Anyone with a website can claim to be a SEO ninja, rockstar or master. Do your research, perform your due diligence and be cautious of anyone claiming to send your website to the top of SERPs within a couple of weeks. SEO is an art form. Here’s the trick: post good content and the rest will follow.

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