If you sell anything on Twitter, analyzing customer habits and trends is very important for enhancing your engagement, reach and sales. Here are some awesome tools which you might find useful:
See also: How to Improve Twitter Marketing Results
TwtQpon is a social coupon platform which you can use to offer deals via Twitter. With this app, you can create three kinds of online coupons: free in-store product, online money discount, and online percentage. Once you have created your coupon and shared it on Twitter, your followers will be alerted about the offer. People can then visit the product page and redeem the coupon offline (via print) or online (via a code). If online, all they need to do is enter the code when making a transaction. TwtQpon allows retailers to easily export a list of people who have claimed their coupons.
Targeted advertising is very important for the success of any marketing campaign. SocialBro is a very powerful tool which can help you target your Twitter ads to customers in specific geographical locations. In addition, you can set filters for advanced searches which can help you find prospects locally. SocialBro also comes with features such as in-depth filtration and analytics, follow/unfollow tools and export to Excel functionality. This tool is free for users with less than 5,000 followers.
One of the best ways of enhancing brand loyalty and increasing engagement is by identifying loyal followers and rewarding them. SocialRank is a very useful tool for evaluating your followers, as well as tracking verified Twitter accounts. You receive monthly reports on the most engaged, most valuable and best followers in your Twitter network. This will give you an idea of who you can target and engage with further. The premium version of this tool helps you analyze your followers demographically.
Anytime you start a new marketing campaign, Twibble sends out tweets automatically along with a featured image. Since the tweets are visually appealing, they are more likely to be retweeted and clicked through. To use this tool, all you need to do is sign up with your Twitter account at twibble.io. Create a feed, configure the scheduling feature and customize your tweets. Once this is done, content from your RSS feed will be tweeted automatically from your Twitter account.
When it comes to selling online, brand reputation is very important. Twilert will help you keep track of what people are saying about your brand on social networks. You can set up alerts using brand names, keywords, product names, hashtags or whatever else is relevant to your business. This tool also allows you to analyze your results according to geographical location.
Online surveys allow you to collect useful feedback and generally boost engagement with your customers. Twtpoll allows you to conduct four kinds of survey: quiz, multi-question survey, one-question survey, and hashtag survey. It comes with features such as scheduling your survey tweets and adding your brand logo, among others.
Which are your favorite tools for analytics and customer engagement? Please share in the comments section below.