Profit margins, customer loyalty, reputation and product quality are some of the key metrics used to measure the value of brand. While building a billion dollar empire may not be hard enough, transforming it into one of the most value brands worldwide is the ultimate challenge. It is, nonetheless, doable. Read on to know the world’s seven most valuable brands as of 2015.
Founded by the late Steve Jobs, Ronald Wayne and Steve Wozniak, and headquartered in Menlo Park, California, Apple is the world’s most valuable brand. According to Time Magazine, Apple is worth $247 billion, up from $148 billion in 2014. In an hour, the company sells approximately 34,000 pieces of its flagship product, the iPhone. Other notable products include iPods, iPads and Mac computers.
Larry Page and the folks at Google have literally succeeded in organizing the world’s information. Located about 8 miles (1 KM) away from Apple in the heart of the Silicon Valley, Google has a brand value of $173 billion, up from $158 billion in 2014. Even though it is blocked in China – one of the world’s most populous nations – Google still manages over 3.5 billion search queries a day. Apart from search, the company provides e-mail, cloud storage and a host of other web-based services.
Founded by Bill Gates and the little-known Paul Allen, Microsoft develops, sells and licenses computer software, personal computers and other consumer electronics. Its Windows operating systems, trump Mac OS as the most used operating systems in the world. Windows 7 alone has a global market share of a 58 percent, according to Netmarketshare.com. Microsoft is currently valued at $116 billion, a 28 percent increase from $90 billion in 2014.
With a brand value of $89 billion, the International Business Machines Corporation comes in as the world’s fourth most valuable brand. Headquartered in Armonk, New York, IBM manufactures computer hardware and software and offers computer technology consulting services. The company is also well known for its deep interest in empowering research, as well as for its record in generating the most patents in 22 consecutive years. IBM was founded by Charles Ranlett Flint.
Founded by Dee Hock, Visa is a multinational payment solutions provider. It bases its business model on connecting businesses and governments with debit, prepaid and credit products. If you are a regular shopper, chances are you have used a Visa branded card to pay for goods or services. With a presence in over 200 countries, the company has a brand value of $92 billion, up from $79 billion in 2014. It has headquarters in San Francisco, California.
AT&T is a U.S telecommunications provider with a brand value of $89 billion. Some of its core services include mobile telephone, fixed telephone and broadband subscription television services. With a subscriber base of over 120 million subscribers, AT&T continues to improve the way people get in touch and share information.
7. Verizon Communications
Verizon is also a US telecommunications provider. Like AT&T, it provides cable, Internet and telephone services. Verizon has a subscriber base of 133 million customers and a brand value of $89 billion, a 36 percent increase from $81 billion last year. The company has its operations headquarters in New York City.
Before winding up the article, it is worth mentioning other brands that have previously help top positions as the world’s most valuable, such as Coca-Cola and McDonalds. Outside the US, Samsung and Toyota are doing all they can to break into the top seven.
Are there any businesses you wish could do better in the world’s most valuable brand list? Please share with us in the comments section below.