CAREER ADVANCEMENT / SEP. 12, 2014
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8 Essential Tools for Boosting Your SEO and Marketing Profile

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Anyone who knows about SEO and marketing knows about tools like Google Analytics and Google Adwords. These represent a great starting point for anyone looking to bring traffic and exposure to themselves online. There are so many other tools available that can work alongside these foundations, however.

Not only can they make your life easier, they can increase the efficiency of your marketing campaigns and bring you better results. In this article, we explore eight separate tools that can boost your digital marketing and SEO campaigns.

 1. Screaming Frog

The Screaming Frog tool is a desktop app that can crawl your website and provide you with detailed reports on how each page and link has performed. You can also compare your performance results to your competitors. In many ways, it’s a search bot. One of the biggest benefits you’ll get from it is that it tells you about any broken links.

2. Raven Tools

The Raven Tools app is actually a suite of 30 different marketing and SEO tools. It allows you to manage every marketing task from a single point. You can manage social media, run PPC campaigns, and check for any broken links on your site.

It also supplies a range of branded reports in a neat and clean fashion. This makes it ideal for use in large office environments.

3. Market Samurai

If you want to compare keywords, pick up Market Samurai. It supplies one of the clearest pictures of potential search engine ranking for specific keywords in the industry. You’ll know what ranks high and what you’ll have trouble ranking high with. It offers enhanced filtering options so you can get the results you really want.

4. Adobe Analytics/SiteCatalyist

Formerly known as SiteCatalyist, Adobe Analytics is a marketing intelligence option straight from Adobe. It’s essentially the alternative to Google Analytics. It comes as part of a grand suite of marketing products and allows you to track the behaviour of users on your site. You can find out what pages are the most popular and where your traffic enters and exits your site.

5. Countly

If you’re working with mobile applications, you need Countly. This app will show you exactly what your users are doing within your app. It’s an open source application that tracks users in real-time. Another nifty feature is the ability to customise reports to focus on a specific area you want to track. You can install it for free and get 10,000 free tracking sessions every month.

6. SEM Rush

Another choice you have for analysing keywords is SEM Rush. This app gives you a clear idea as to the keywords your main competitors are using. It also tells you how much success they’re having with said keywords. This enables you to reduce the amount of trial and error you have to go through.

7. Majestic SEO

Businesses that need to look into backlink analysis should pick up Majestic SEO immediately. It gives you an insight that other apps simply can’t match. Its index is revised on a daily basis, so you’ll always have the latest information, for a start. It is ideal for gaining detailed information about the quality of the various backlinks you have for your website. This is perfect for looking at large data collections.

8. Woorank

For tracking your rank in the online world, Woorank is the best option for you. It’s most basic ranking system is comparing how you rank in relation to other websites, and how many visits you’re getting. What makes this really cool is it also recommends a step-by-step guide for improving your online ranking, based on your current positioning.

Do you know of any other useful apps that can boost your SEO or marketing profile? Please let us know in the comments section below…

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