ENTREPRENEURSHIP / APR. 01, 2015
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9 Must-Have Tools for Keeping Track of Your Competitors

One of the best ways of succeeding in business is by keeping track of your competitors’ activities. This enables you to develop new and better strategies for your own business. There are numerous tools on the Internet which can help you monitor your own performance, as well as that of your competition:

See also: How to Stay Aware of Your Competition

1. SimilarWeb

This is a competitive analytics monitoring tool which can help marketers, publishers and businesses to compare their performance against that of the competition. This tool can also help businesses find ways of expanding their audience base and increasing their web traffic. SimilarWeb comes in a free version, as well as a pro version with extra features.

2. SpyFu

SpyFu enables you to view and evaluate your competition’s search marketing strategies and formulas. You can search for any domain name and see the keywords they have used, where they have appeared on Google and their ad variations for several previous years. To get full access to the analytics, you will be required to pay a subscription fee.

3. Moat

Moat is a search engine for online display ads. You can use it to find the ads that other brands have posted online. In addition, you can see where the ad has appeared recently, as well as the size of the ad. This tool allows you to keep track of current trends in advertising, thus giving you ideas on how you can improve your marketing strategies.

4. Compete

This tool helps you analyze consumer behavior data, which will give you an idea of where to invest your resources. You can use it to segment and target customers who would be otherwise difficult to reach. Compete therefore enables businesses to attain their market share, profit and sales goals. This tool can also come in handy for measuring and optimizing your online advertising campaigns.

5. Social Searcher

This tool allows you to carry out real-time monitoring of social media analytics through email alerts. You can search social media sites such as Facebook, Google+ and Twitter without having to log in. You can use Social Searcher to monitor your competition and find out how much influence they have on social media.

6. SEO Book

SEO Book is a keyword and competitive research tool. You can easily place it on your site and get regular updates about your competition. The best thing about SEO Book is that it also offers training which equips you on how to find the best information from the site.

7. InfiniGraph

InfiniGraph enables you to monitor the latest social media trends within your industry. Being aware of what is trending with your prospects and in your industry allows you to create more effective branding strategies and marketing plans.

8. iSpionage

iSpionage is one of the best tools for obtaining current and accurate competitive intelligence information. This tool allows you to keep track of how your competitors are advertising on Google, Microsoft and Yahoo! This way, you can develop a more effective search marketing strategy for your business.

9. Google Alerts

Google Alerts is a popular free service from Google which enables you to get email updates on the most relevant and popular Google search results. You can even narrow down the results you want to get by using specific keywords, as well as defining categories such as region, language and results type.

See also: Top 5 Rules for Killing the Competition Creatively

Other tools you could consider using include OntoloThe Search MonitorSimply Measured and WhatRunsWhere.

What tools have you used to keep track of your competitors? Let us know in the comments section below!

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