Deciding to pursue your entrepreneurial dream and strike out on your own is a huge step and a huge success for you and your career. You probably know by now that a new business needs a constant flow of money to get started, and if you don’t have a huge budget for this endeavour, you are probably already pretty stressed out. Finding investors is a wise move, but even if you can’t get anyone to back you up or if the money still comes short you need to find what you can cut back on to make your dream a reality.
It’s for this reason that many entrepreneurs choose to cut back their marketing budget thinking that they can market their brands without spending a dime. Marketing is an essential part of every business and although we’d normally suggest that you spend some money to make money, we’ll refrain from that simply because if you don’t have the money, you don’t have the money.
Below are three strategies that can help you acquire customers without a marketing budget. Take a few moments to go through them and let us know if you’ve already started using them and how things are turning out for you.
1. Use Social Media Platforms
Using social media is free, and you can use Facebook, Twitter, Instagram etc. to create visibility for your brand. Remember that most people spend a huge chunk of their time online so it’s important to keep updating your profiles. Also, befriend, follow, etc. anyone you can because this will increase your chances of being noticed by more people.
2. Ask Your Customers to Tell Their Friends About You
Word of mouth is a very powerful tool and being recommended by friends can do wonders for your business. The only problem is that you can’t always be sure that your customers will walk out your business and spread the word, so to ensure that they’ll do just that offer them some reward if they get one of their friends through your door. You can offer discounts for every friend they bring to your store, creating a community around your business.
It’s important, of course, to get your customers to talk about you online as well so offer some kind of online incentive. You can, for example, start a loyalty program and your customers can get credited with points each time they share your link.
3. Create Traffic to Your Website
To gain visibility online and give your business a better chance of succeeding you need to boost traffic to your website. An excellent way to do that which won’t cost you a thing is by starting a side blog for your website. Offering free advice online is a great way to boost traffic. To do that just provide quality content, update it regularly and share it throughout your social media platforms and soon enough people will begin trusting you which can help create momentum for your website.
Getting customers without spending money can take longer but if you stick to your strategies business can turn around. Remember that you need to beat the competition who’s likely going to have money to spend so be true to your brand and your vision because these are two principles that never seize to amaze customers.