WEB & TECH / JUN. 22, 2014
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Amazon Introduces Fire Phone

Amazon has unveiled its new smartphone – the Amazon Fire Phone – which aims to make it easier for consumers to find and purchase products and services from the US e-commerce giant thanks to its audio and object recognition technology. The smartphone doesn’t greatly differ from other phones on the market; however it incorporates revolutionary features to make the shopping experience more efficient and less complicated.  On top of this, the Fire phone differs from its rivals in that it has double the storage of high-end phones.

Firefly app Identifies Songs, Objects for you to buy

The Firefly technology that the smartphone features enables you to quickly identify over 100 million items, including movies, TV episodes, songs and products simply by pressing the Firefly button. You can take a photo of an object such as a cereal box and get more details about the product. The app also locates printed text on posters, magazines and business cards. Therefore it is easier to make calls, save new contacts, send emails or visit web sites without having to type long addresses.

Besides Firefly, Amazon’s new phone has Mayday, a free live on-device tech support feature which allows you to talk to an Amazon expert via live video.

 Other Key Features Include:

-          A 13MP camera with optical image stabilisation

-          Free unlimited cloud storage for all photos

-          Automatic back-up to Amazon Cloud Drive

-          Ability to render images in 3D

-          2.2 GHz quad-core Snapdragon 800 precessor combined with 2GB of RAM

-          A customised OS version for Fire phone (Fire OS 3.5.0)

-          Advanced power management technology: with 285 hours of standby time, up to 22 hours of talk time.

Access Your Work From Anywhere

With Amazon’s new phone you can easily review documents and presentations and remain connected to work from any location. Fire OS features a dynamic Outlook email experience with easy-to-use features such as ActiveSync calendar and Exchange email, that keep you connected to your company’s Exchange server without violating corporate security policies.

It is easy to stay connected and access work when you need it even when you are not in the office. Fire phone enables you to access your company’s intranet, submit your expense reports, download shared documents or view your company’s wiki directly on your phone. It is also possible to keep your corporate data protected with encryption.   

The OfficeSuite Viwer app that thesmartphone comes with, makes it easier for you to view Microsoft Word documents, Excel spreadsheets and PowerPoint presentations when you are not at the office.

Also, the Amazon Appstore provides you with a wide range of productivity apps to take advantage of. Download apps that can help you effortlessly take notes, scan documents, prepare invoices and remote desktop from your tablet.

In addition, with the Whipersync for Voice tool you can listen to an audiobook while on the go, and resume where you left off at home or at work, on your kindle. This feature also works across Kindle e-readers and reading apps, Amazon Instant Video, and certain GameCircle titles.

The phone will be available July 25th, exclusively on AT&T starting at $199 with a two-year contract, and it's perhaps the most futuristic and wide-ranging device Amazon has ever attempted.

The battle for finding niches and engaging customers in the smartphone industry is extremely high today, with SamsungApple and now Amazon investing in latest technology to make our daily experience even more enhanced and pleasurable.

How do you compare the new Amazon Fire phone with Samsung Galaxy S5 and iPhone 5S? Your comments please!   

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