In the lead up to the official launch of Apple Watch (April 2015), Apple has asked its suppliers to produce six million units of its three Apple Watch models for the first quarter of its release. Researchers predict that the highly anticipated gadget will become the most successful smartwatch ever and could sell up to 20 million units this year.
Apple has High Expectations
Last year, Piper Jaffray analyst, Gene Munster forecast sales of 8 million units for 2015, while Wall Street predicted sales of 12 to 15 million. About half of the production will be the entry-level Apple watch sport model, one third of the production being the mid-tier Apple Watch, and the remaining units will be the 18-karat gold Apple Watch edition.
The much anticipated watch will feature an activity app showing how many calories you have burned, an app letting you pay in an easy and secure way, interactive maps and an app that will let you store your loyalty card, boarding passes and more.
Will it be as Popular as the iPad?
Apple sets production plans based on its forecasted demand. After the release of iPad in April 2010, Apple sold 7.5 million units within the first six months.
Trends are showing that the wearables market will continue to grow over the next few years, and it is predicted that by 2018, more than 170 million wearables will have been sold globally.
What do you think of the new Apple Watch? Will you be among the first consumers to buy it?