ENTREPRENEURSHIP / JAN. 14, 2015
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How to Attract Ideal Customers with Google Marketing

Google is the behemoth of the Internet. It’s the leading search engine on the planet and it has a fair few marketing options available for websites featured on it. Whilst you may think the old days of Google and SEO are long gone, there are still ways to use Google to your advantage. Google marketing doesn’t have to be expensive and it’s about playing the long game.

In this article, we’re going to take a look at how you can go about attracting your ideal customer.

Who is Your Ideal Customer?

Think about who you’re targeting your product at. You don’t need a significant amount of information to know who your ideal customer is. It can be extremely generalised. Here’s what you need to know about your ideal customer.

  1. How old they are.
  2. What gender they are.
  3. What they’re interested in.

Gather together these three salient pieces of information to build up a view of who your ideal customer is. From here, you can begin to use Google marketing properly. On a side note, discovering your ideal customer will also help you to advertise through other mediums, such as Facebook.

The Old Days of SEO

SEO is still a thing even today. The difference is directly targeting SEO through masses of keywords, and articles have taken a back seat to more organic forms of SEO. For a start, SEO’s primary determining factor is social media. A brand with lots of exposure on social media will naturally see big rises in their ranking.

Google doesn’t want you to target SEO directly any longer. In fact, they’re directly penalising brands that do attempt to do this by kicking them out of the rankings entirely. Keywords are still an important part of matters, though. Through using programs like Google Analytics and Google AdWords you can target keywords appropriate to your industry and fit them into your website as naturally as possible.

Apart from the occasional mention, old-fashioned SEO marketing consists of nothing more than being yourself.

What about Google Advertising?

Google advertising is still something the search engine giant is trying to push. For a small fee, you can find your site in the sidebars and in the ‘Sponsored Ads’ section of various search queries. This is an extremely powerful advantage, especially if you’re trying to promote a new site that doesn’t yet have a decent enough following.

Google AdWords enables you to bid for advertising on specific keywords. The more popular the keyword the more it’s going to cost you to get sponsored for those keywords.

In general, you need to avoid targeting highly competitive keywords here. It’s not going to work. Instead, you should focus on the less competitive but more specific keywords. You won’t target as many people, but you will benefit from higher click-through rates.

Social Media is King for Google

Google can’t deny the power of social media. Rather than fighting it, Google has embraced it. Facebook, YouTube, Twitter, and Instagram are now vital for boosting your rank via Google. You can no longer look at Google as an independent marketing option. It has to be seen as part of a connection of marketing opportunities, which involve social media.

Apart from being successful through social media directly, you should try to direct people from social media to your website. An increase in traffic will help enhance your ranking. An enhanced ranking will increase the number of people discovering you naturally, which will also increase you ranking. It’s a cycle that once you get into, you can’t get out of, and this only means good things for your brand’s future.

Image source: Scrummy London

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