Career Testing
Career Testing
Career Testing
ENTREPRENEURSHIP / AUG. 30, 2014
version 5, draft 5

How to Attract New Customers to Your Business

attract customers
istock

Everyone in the business world strives to acquire some level of competitive advantage over their competitors. This is because in any free market competition exists. What determines your profitability is the number of customers or clients that you have. However, you should bear in mind that your competition will be targeting the same customers as  you, and therefore it is prudent to come up with ways of attracting and retaining customers. Most of the time businesses tend to use the same tactics to attract customers. These tactics end up becoming stale or monotonous thus it is imperative to invent new ways of attracting new customers. Here are a few tricks you can use to enable your business to get new customers.

Offer a New Product or Service

Offering the same product over a long period of time sometimes becomes monotonous. Your competition gets to learn your tricks and product structure and as a result they end up taking away some of your customers. Offering the same old items and advertising them the same old way means that you will only serve the same old customers. Therefore, offering an alternate item and letting people know about it is likely to give you new customers and expand your customer base.

Launch a Public Relations Campaign

The greatest business trick is advertisement. It is through advertisement that prospective customers get to learn about your product or service and its usage. The issue is that it is intrinsically inclined-this is where public relations comes in. By getting a TV or a radio station, or a daily paper or magazine, to do a story on your business makes people have trust in your business entity, perceive it as dependable and easily grants it approval. Then you can utilize that story over and over again for the business’s good to beat all your competition.

Emphasize Customer Service all the Time

The customer is always right and he is perceived as the king to your business. Thus customer satisfaction should be emphasized time and again. A satisfied customer is likely to recommend other people to your business and this will become your new customers. If they are satisfied the chain continues. Best customer service means making it simple for them to work with you.

Always Encourage Referrals

It is prudent to create an incentive referral program whereby you give discounts to all referrals in their future purchases. People like being appreciated therefore you should give them a reason to refer others to your business by thanking them through incentives like discounts or offers. This will yield marvelous results in getting you new customers and increasing your competitive advantage via growth of you customer base.

Be Part of Social Networking

This is a digital era and the world has become a global village through the internet. Most people interact online not just as a form of socializing but also to share on their product choices and potential business centres where to get the products from. Making the presence of your business known in social media will go a long way in promoting your business and make more people know about it. These are your prospective new potential customers. Therefore it is imperative to nurture an online reputation.

Ensure that Your Business has a Quality and Attractive Website

Most people spend most of their time online in this digital era. This means that their business choices are likely to be determined by what they normally view online. Therefore making your site top notch will give you new clientele online.

Market Differently

Use new marketing techniques to increase your customer base and capture new customers. This is because the old marketing techniques that you have been using before may not be working since they are now out-dated. If you used flyers to market before, you better try using print media like business magazines or marketing online.

See also: How to Approach a Potential Customer to Start a Sales Talk

The tricks above are likely to take your business to the next level as they will bring new customers and thus increase your profitability.

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