WEB & TECH / APR. 05, 2015
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Awesome Tools for Testing Mobile Apps

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The mobile app industry has become increasingly competitive over the past recent years. There are now thousands of apps in the market designed to accomplish a wide range of tasks. Therefore, if you are an app developer, you need to test your products thoroughly to ensure that they are as intuitive and user-friendly as possible.

See also: How to Become an App Developer

Here are some of the tools you could use to test your mobile apps:

1. Appsee

Appsee allows you to see what people are actually doing with your app. This allows you to quickly identify any usability problems. Appsee comes with the following great features:

  • User recordings – This feature allows you to capture every swipe, tap and screen in a session. You can segment the users in terms of demographics and even the kind of screens being used.
  • Touch heatmaps – This feature aggregates all the touch gestures of users. It allows you to see which parts of the screen users focus on the most. This information can give you insight about where to place your call to action buttons.
  • Real-time in-app analytics – This feature gives you an idea of how users interact with their screens. You will find out which screens cause confusion, which ones have a high quit rate, and which elicit the highest action from users.

In addition to all these features, Appsee also sends you reports on unresponsive gestures as well as crash reports.

2. Swrve

Swrve is a great tool for testing in-app marketing campaigns. It comes with the following features:

  • Segmentation – It allows you to create target groups on the basis of criteria such as device used, paying users, user demographics, gender and age group.
  • Analytics – Swrve offers user-friendly charts about useful statistics such as conversions, revenue, monthly average users, daily average users and retention rates.
  • A/B testing – When carrying out an A/B test, this tool allows you to handle any number of variants. You can also limit the control group to any size you wish.

Swrve offers a free trial to users, after which you can sign up for the Flex plan or professional edition.

3. Applause

Applause allows you test your app by handpicking several participants for a survey. The great thing about this tool is that you can consult an expert at Applause who can help you select the best participants based on your needs. Applause comes with a wide range of great features, ranging from narrated captures to expert usability audits and surveys. Besides consultation with experts, you will also receive mock survey questions and detailed reports.

4. Userlytics

This tool can be used to test the user experience and remote usability of your mobile app. Unlike other tools, Userlytics does not offer any data on gestures, movements and items clicked. All it offers is the raw session video file. It comes with a participation segmentation feature which allows you to segment participants based on employment, education, age, residence and gender. Userlytics also allows you to set up tests for users, accompanied with a survey at the end. This tool operates on a freemium model.

5. beMobile

beMobile, an app from SimpleUsability, allows you to evaluate what people use your app for, assess general usability, analyze the apps cross-platform behavior, as well as loading times on different networks. This will help you to discover any issues regarding your mobile app.

See also: Top 10 Skills Needed for a Job in App Design

Other tools you could use to test your mobile apps include ApptimizeWatchsendLookbackMr. Tappy, and Apperian.

What apps do you use to test your mobile apps? Let us know in the comments section below!

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