Unless you are a celebrity or an heir to a billionaire, you do not have/need a publicist. However, you still need someone to advocate for you to get a raise, the promotion you deserve or that project you have been working on since graduation. While the services of a professional publicist may be out of reach, you can become your own advocate and give yourself the best representation possible.
Here is how to become your own PR rep:
1. Understand the Audience
Your audience will change from time to time; maybe it’s your boss, the board, your clients, your colleagues or interns in the company. Understanding your audience helps you tailor your message to meet their needs and appeal to them appropriately. You need to present yourself as a problem solver, appeal to their challenges and show them that you understand the hurdles they face. You can engage your audience more by asking questions or encouraging their feedback continually.
2. Build Relationships
Relationships in the workplace can either break or build you. Invest in the people around you without getting too attached. Appreciate when something good happens and apologise when on the wrong; it about the basics. Take advantage of face-to-face communication: people appreciate it more than any other form of communication. For example, it is easier to give a presentation physically than by sending it via email. Face-to-face engagements give you visibility, which is necessary in the face of opportunity.
3. Handle Crisis Like a Boss
A crisis in the workplace can range from sending a wrong email, to annoying a big time client. While you do not go anticipating a disaster, some situations are inevitable: in such cases, know the right contact person and the appropriate channel of communication. If the situation affects more than one person, involve everyone in the conversation. Offer help, be truthful and get on the situation quickly. Your reaction to a crisis is a good opportunity to get yourself positive PR in the company. Ensure you resolve it as quickly as you can and involve your bosses in the process; you don’t want to steal the spotlight.
4. Stay in Touch
One important PR principal is the follow-up. Staying in touch helps you keep the conversation lines open, allowing you to share ideas and get feedback. It also helps you improve your relationships in the company. According to a sale research on LinkedIn, a successful deal is closed on the five to twelve follow ups. Staying in touch is also crucial to communicating your message clearly; for example, when you have a project in the graphics department, staying in touch ensures the final product meets your brief. If you go silent, you cannot tell whether you are on the same page with the designer or not- which might breed conflict.
Strong PR skills will get you the respect and recognition you deserve. Invest in yourself to become your own cheerleader and you will scale to the top much faster. Even if you can afford the services of a PR representative, nobody can stand up for you like you can!
What skills do you think a PR rep should have? Comment below and let us know.