SocialTriggers has released this very helpful and on-point graphic of how to write the ideal blog post. It is quite easy to follow and shows a straightforward step by step process. As the graphic is pretty self explanatory, rather than brief you on it I will just add 5 helpful tips on writing a perfect post.
- Use sub headers and bold text
- Spend time on your image(s)
- Use graphs, lists, and quotes
- Give facts
- Keep it short and sweet
Use sub headers and bold text
As I just did. This is extremely important in blogging as most web readers skim through articles rather than stop and thoroughly analyse them as they read. In order to sustain your reader, break up the text block with your main points. You can see below how much of an impact a block of text broken up with sub headers has as opposed to a plain block of text.
Spend time on your image
I know when you finish a post you just want to get it published and throw in an image to do so, as you have spent so much time on the writing you feel like the image makes no difference. This is wrong. The image is the first thing (other than the title in some cases) which catches your reader’s attention. It is actually crucial to nail it with your image. Stock photos are a thing of the past. Get creative and make sure your image really relates to your content.
Use graphs, lists, and quotes
As mentioned in my first point, there is nothing more monotone than a block of plain text. Especially in the cases that you are writing an article that has a lot of statistics and numbers, it’s simple and effective to break it up with a graph. This adds color to the article, as well as a graphic to support statistics that can get lost in writing. Listing things (as I did above) gives your reader a plain idea of what points you will be outlining. It makes the article an easier read – and helps the reader understand your main points of the article without getting confused. Quotes are another way to emphasize points in an article, keep the reader’s attention, and encourage shares.
There is nothing more convincing than straight up facts to back up your opinion. As many blog posts are opinion related, supporting your writing with facts gives you more credibility as a writer, and shows you have done research to back up your points.
Keep it short and sweet
Blog articles should be around 500 words. Blogs are used as a hub of lots of short spurts of information. Though 500 words may seem like an easy task, it shouldn’t be. If banging out 500 words is easy for you – you’re doing it wrong. Getting your point across is in fact more difficult with fewer words. Your content has to be very concentrated with information, and this information has to be well researched and well thought out.
With these tips and the graphic below, you should be well on your way to getting more readers, likes, shares, and – evidently - more traffic to your website in no time.