WEB & TECH / NOV. 06, 2014
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How to Build Links to Your Blog

If you have a blog, it’s important that you focus on building back links to your site. Content might be king. But if you’re looking to increase traffic and build a strong online presence, you need other websites to link to your articles or content.

The more quality sites that link to your blog, the higher your page rank on search engines. Here are a few tips for building links to your blog.

1. Comment on blogs with related content

If you want to build links back to your blog, you need to be social and build relationships with other bloggers. Visit other blogs and comment on posts. When commenting, there’s an option to add your website link to your profile or your signature. The more you comment, the easier it’ll be to establish yourself as an expert in the field. And if you provide insight and knowledge, other bloggers might visit your site and link to your content, which can drive traffic back to your blog.

2. Submit articles to online article directories

This is a time-consuming task, but it can work. If you’re an expert in a particular field, such as personal finance, you can write articles related to debt, saving money, credit or loans and submit these articles to websites such as EzineArticles or another online directory. Include your website link in the source section of each article you submit.

These sites will post your articles for others to read. If another writer or a website owner reads your content and uses it as a source, he might include a link to your blog on his site, which can result in additional traffic to your site.

3. Answer questions related to your niche

Several websites — such as Yahoo Answers — let users post questions for others to respond. This is another way to build back links to your blog. Spend a few hours each week answering questions within your range of expertise; and in the source box, include a link to a post on your blog (as long as the post pertains to the question you’re answering). Although this process takes time, consistency and quality answers can increase the number of back links to your site.

4. Trade back links with another blogger

If you’re just starting out and need quality back links, contact different bloggers and ask to trade links. You can write a post for their site, and include a link back to your site in the bio section. If the site receives a lot of traffic, this can be an excellent way to get a surge of traffic to your site.

5. Write good content and engage your readers

At the end of the day, if you provide excellent content, people will find your blog and they’ll want to link to your work. For that matter, make sure you provide readers with useful, engaging content. Your voice should be authoritative and your advice accurate. Also, include links to other websites or blogs in your posts. These sites may respond in kind and link back to your site.

It takes time and patience to increase blog traffic, but don’t give up. Link building can be tedious, yet it’s an effective way to receive additional traffic; and when you enjoy more traffic, your number of customers and bottom line improves.


Image: BlogTagxedo by Denise Krebs via Flickr

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