Career Testing
Career Testing
Career Testing
SOCIAL MEDIA / JUL. 22, 2013
version 1, draft 1

Choosing the Right Social Media Platform

Social media is an excellent medium to use for recruiters who want to find suitable employees in a cost effective and more informal manner. The traditional posting of a job and submission of a CV is no longer considered the most popular recruitment technique; today, the new recruitment trend is that of using social media platforms to head hunt candidates.

With the many social platforms available in the marketplace, it is difficult to know which one to use. Certain social media platforms are better suited to specific job types, and so it is important that you implement a head hunting strategy in line with the most appropriate social platform.

Below is a brief outline of which social media resources you should use depending on the job type and level of responsibility the role involves.

LinkedIn: The most professional of all social media portals, LinkedIn is an excellent tool to head hunt prospective employees for positions that are of executive or managerial level, or which involve the candidate to posses certain skills and expertise. LinkedIn gives recruiters a clear overview of a candidate’s work history, skills and other achievements, and also displays recommendations from the candidate’s previous employers.

Recruiters trying to fill jobs that involve having a great deal of responsibility and which require highly educated and experienced employees should use LinkedIn as their main social media choice.

Facebook: The largest network in the world, Facebook is an extremely valuable resource for recruiters to use when it comes to headhunting new recruits. Not only is there a wealth of information about individuals at the recruiters fingertips, but the recruiter can see how the candidate interacts online. As

Facebook is not considered to be a particularly ‘professional’ orientated platform, this resource is best suited to recruiters who are trying to fill jobs that involve communication and interpersonal skills as opposed to technical skills and qualifications.

Twitter: A relatively new way of recruiting, Twitter has provided a great platform to reach specific groups of people in a cost effective and timely way. If you are recruiting for a position that requires the candidate to possess excellent social media skills, communication skills and to have influence online, then looking for an active Twitter user may be the way to go.


Setting up a twitter profile specifically for hiring new recruits for your company is highly effective, however if you aim is to recruit secretly by head hunting industry professionals, then you can simply follow the candidate’s you would like to meet with and message them regarding possible job opportunities.

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