JOB SEARCH / APR. 24, 2014
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Could you do the World's Toughest job?

It’s been a long day at work, you’re tired and looking forward to putting your feet up when you get home from the office. That sounds pretty much like a day in the life of many workers, but what if your job consisted of 135 plus hours a week with no breaks, salary, benefits, or anything else you’d normally expect as a prestigious Director of Operations - sounds tough doesn’t it?

When a job ad was posted by Rehtom Inc. detailing the punishing job description, 24 applicants surprisingly responded and interviews were conducted via web cam. Without giving away too much, watch this video for what is one of most inspired, heart-warming series of job interviews that you’ll ever see.

The video is this week’s viral video hit, racking up millions of views on YouTube within the first 48 hours of being uploaded. Clearly, this video relies heavily on the interviewees' naivety that they are taking part in an authentic interview.

With a highly competitive advertising market, companies are forced to find unique ways to attract new customers amidst competition from rival businesses. In this case, American Greetings' Cardstore teamed up with the ad agency Mullen and came up with this successful video which has amounted to advertising gold.

Reportedly, 74 million people watched at least one digital ad in 2012 which demonstrates the vast reach of digital advertising and content, especially when it goes viral, and as this trend continues, the concepts behind them have also evolved.

“The World’s Toughest Job” video is not the first time a company has used good old fashioned trickery to dupe audiences into either watching an ad or actually playing a role in one. It appears that this advertising formula is the gift that just keeps on giving and will continue to be duplicated - what makes it so enjoyable for consumers is that they never know what the inevitable twist will be as advertisers find creative, alternative ways to engage them.

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