CAREER ADVANCEMENT / DEC. 02, 2014
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How to Create Amazing Content for the Holidays

The holiday season is here and now is the time to start taking advantage of all that holiday content you have lined up. Wait, you mean you don’t yet have any holiday content? That’s a problem, and it’s something you need to fix if you want to avoid getting left behind by your competitors.

In this article, we’re going to show you how you should go about creating some amazing content for the holiday season.

#1 Social Media Holiday Displays

This is a time of year that can be described with one word: inspirational. People want to be inspired by new recipes and festive decorating options. Social media is where they’re going to go to get this inspiration. You can help them by turning your social media platforms into a festive bonanza.

Here are some examples:

  •          Use Pinterest to make a board dedicated to holiday recipes. Make a theme like having only low-cost recipes on it.
  •          On Instagram you can take pictures of the best holiday displays you’ve seen around your city.
  •          If you want to make videos, go to YouTube and film the kids making biscuits or other holiday desserts.

#2 Begin a Content Calendar

If you aren’t already using one, a content calendar is a must for the holiday season. You have to keep track of the ideas you’ve used and what you still have in the pipeline. An editorial calendar ensures that your Black Friday posts went out before Black Friday and that your Christmas posts haven’t gone out too early. You may think that you can hold all this information in your mind, but it’s an accident waiting to happen if you don’t have the appropriate organisational tools.

#3 Use Smart Keywords

Keywords are always important for SEO purposes. By smart keywords we mean moving away from the conventional festive keywords. Whilst they’re important, it’s good to have a series of ‘smart’ keywords that follow the trends. In 2013, the Disney film ‘Frozen’ was the big hit of the winter period. You likely experienced large upticks in traffic if you used some keywords from Frozen then.

Figure out the trends. Look at pop culture. Use keywords relevant to them and watch the traffic roll in.

#4 Holiday Gift Guides

There’s always a certain amount of demand for holiday gift guides. These are guides that bring products together. People always want to look at what’s on the market and what they can buy for the purposes of gifting something special this year. Don’t try to push products too hard, though. You don’t want to turn your website into a sales pitch.

The tone should be along the lines of helping others, rather than making a sale. Make it clear that you’re here to help out with the stress of the holiday season.

#5 A Holiday Podcast

A holiday podcast is something you can do, even if you don’t normally publish them. It’s a great way of bringing content to an audience in a different fashion. These podcasts can involve talking about anything from New Year’s resolutions to Christmas plans. Invite people to make their own video or audio responses and provide updates throughout the year ahead.

#6 Video E-Cards

The holidays offer you a chance of sending a token of gratitude to your newsletter subscribers and your clients. Think about making a video e-card that you can send to these people. Get creative and see what you can come up with. It may not lead to any sales, but it can improve people’s opinions of you.

These are just some of the holiday content ideas available for use. See what else you can come up with!

Image - Vector Sources

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