Twitter, Facebook and LinkedIn are three of the biggest social media websites in use today. They are also three of the largest online "recruitment" websites out there, and are used by billions of people from across the globe not only to communicate with friends, but to search for jobs and contact recruiters. Whilst they are not technically recruitment sites, their potential to faciliate your job search is huge!
However despite having countless advantages, there are a number of disadvantages to using social media when recruiting:
- It is difficult to effectively broadcast jobs or news
- Posts have a low shelf life (there is a lot of traffic on Twitter) therefore the lifeline of your updates is limited
- The 140 character limit restricts how much you can say
- Facebook is primarily used as a social networking tool rather than for business purposes The majority of individuals use Facebook to communicate with their friends and family
- In this respect, many candidates may be unwilling to connect with companies
- If you are a recruiter looking for a qualified niche of candidates you may encounter difficulties finding such candidates via Facebook
- Heightened privacy settings on the site make communication with individuals far more difficult (for example the site has continuous privacy and legal issues)
- Candidates that you do discover are not necessarily genuine
- LinkedIn allows a limited number of internal emails to be sent to other contacts which can make communication with many job seekers difficult
- It is a more time-consuming approach as it requires users to build relationships first
- You cannot send messages to users who you are not connected with
- The site is not at the stage where it is used globally thus for international recruitment it is less beneficial.