As you should already know, the job market is a very competitive place – it’s pretty much The Hunger Games all over again. So, if you want to win, you need to make yourself a very attractive candidate. But just how do you do that? How do you market yourself effectively?
Well, you first need an effective resume, a personal website (it is 2016, after all) and, yes, your very own business card. And here’s why.
See Also: How to Design a Business Card
1. They’re Easier to Carry
You’re at a networking event, and you’ve just met the boss of your dreams. Do you give him your: a) two-page resume or b) business card? Your business card, of course!
No one feels comfortable having to carry around stacks of paper or a briefcase full of resumes they’ve collected from every Tom, Dick, and Harry at a networking event. It’s a pain. A business card, on the other hand, can be safely put in their purse, wallet, or even pocket. Not only will you appear considerate for handing out business cards instead of your resume, but you’ll also come across as practical and a problem-solver.
2. They Make You More Memorable
It’s very easy to forget someone’s name – it’s only human. But one thing we don’t tend to forget is faces. And your face on your business card can do wonders for you.
Handing out your business card will give potential employers, clients and business associates the impression that you know what you want and that you take the initiative to get things done. Meanwhile, having your own business card will also make you appear professional; after all, only the pros have business cards, right?
When everybody else is handing out their resume, you’ll stand out as the most memorable of the bunch with your business card.
3. People Will Feel Inclined to Offer You Theirs
When you give something to someone as a gift, they usually feel the need to give you something in return. And the same applies to business cards. When you give someone yours, they’ll usually give you theirs – which makes it really easy to get in contact with them.
4. They Create Networking Opportunities
You shouldn’t just restrict yourself to handing out your business card at networking and other business events, but should instead carry a few in your pocket wherever you go. After all, you never know who you might just meet at Wal-Mart.
You could get to talking to a complete stranger only to discover that they’re the owner of a Fortune 500 company and are looking for someone like you to fill a senior role – anything is possible. And your business card could help create a unique networking opportunity for you.
Do you have a business card to supplement your job search? How has it helped you so far? Did it aid you in bagging that once-in-a-lifetime job? Share your experiences, and any other tips you might have, with us in the comments section below!