Career Testing
Career Testing
Career Testing
WEB & TECH / AUG. 28, 2014
version 7, draft 7

Do not Just Build an App for Mobile Devices. Build for Your Users

Six or seven years ago the word “app” didn’t mean much to many people, nowadays our society is obsessed with this industry that generates 25 billion dollar a year. If you are thinking of starting a business or have one already one of the first things you should do is build an app for “your” users not just for mobile devices.

Never lose sight of your audience

As Laura Klein, an expert in UX design and research in Silicon Valley says, “Mobile experiences are often a series of micro interactions – quick tasks that the user performs, often in a highly distracting, public environment using a very small screen. “ Having said that… it’s important to design a mobile experience for your target niche not just put together a generic mobile application. If you don’t take the time to analyze and think about how your audience interacts with you or with your product you may be doing yourself a disservice as well as wasting your customer’s time. This can lead to potential irritation and altogether losing a customer.

Keep it simple

It is important to keep in mind that in order to build mobile optimization to its’ full potential your content needs to be clear, concise to the point, user friendly, without the added jargon that irritates consumers when they are on a train, a bus, etc. It’s important to keep in mind that your customer base is on the move, and they don’t want to deal with any unnecessary hassle. This means adding clear, short, and meaningful headings and subheadings.

Don’t expect a love letter

Always keep in mind that a mobile device app is just that-- “mobile!” Don’t panic if you don’t have a lengthy interaction with your audience via a mobile device. Don’t expect them to comment at great length, remember they are on the move! Not on a desk top. They have gone to your page to purchase something or find information that they need. Remember your mobile app is about communicating as much information as possible, but not over doing it, and as quickly as possible to satisfy the needs of your customers. Don’t expect a long love letter from them commenting on social media about your product.

It’s Not a One size-fits All

If you do not do your research regarding your audience habits and routines, then you might as well give away your money to the first homeless person you see on the street instead of investing on developing a mobile app. Remember your audience is savvy. Consumers for the most part research, and our fans of their products, and spend countless hours following trends and building their own routines and habits. It is imperative for you to understand your customer’s habits in order to best design a mobile experience for your end user. Don’t just build an app, just to build one. Build a mobile app that will become a delightful experience, which will guarantee the customer to come back to your website.

Cut the clutter

There are many trends out there. Don’t get caught up in the trend setting hype. Research your audience. When you develop a mobile app it’s about giving the best mobile experience for your customers not for the main stream trending audience. A clutter look doesn’t help anybody. It will only lead to frustration from the end user. Remember sometimes the best designs are the simplest design. Think apple – which makes a great example of this strategy.


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