CAREER DEVELOPMENT / MAY. 02, 2014
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Do's and Don'ts for a Winning Business Card

Whether you're starting a new business or ordering cards for an existing business, there's a right and wrong way to design your cards.

Unfortunately, some business owners do not give much thought to the design of their business cards. In their opinion, their reputation and work speak for itself.

While this is true, your business card is a client's first impression of you and your company. Unfortunately, if your business card doesn't scream "professional," others may doubt your ability.

For that matter, here are a few do's and don'ts to designing a winning business card.

#1 Don't Clutter the Card With too Much Information

Naturally, you want to include as much information about your business as possible. However, a cluttered business card may look unprofessional and turn off potential clients. The more white space on the card, the better. This way, it'll be easier for potential clients to read the card and find pertinent information, such as your address, telephone number and email address.

#2 Do not Make Corrections by Hand

If you notice an error on your business card, do not use whiteout or a pen to make corrections. If the printing company made an error, contact the company and request a replacement batch (free of charge). If you're at fault for an error, determine whether the cards are usable as-as. For example, misspelling your name isn't as big a blunder as inverting the numbers for your address or telephone number. In the latter cases, it's beneficial and professional to order new cards. 

#3 Spellcheck the Business Card

Not only should you ensure the correct spelling of your personal information, thoroughly check the business card for other typos and grammatical mistakes. If you design your own business cards online, it is not the responsibility of the printing company to proofread your work. Therefore, always check your proof for mistakes, and ask a friend or relative to offer a fresh pair of eyes. 

#4 Do Print on Quality Paper

There is nothing unprofessional about printing your own business cards at home. This is an excellent way to save money on business supplies. But since your business cards represent your company, only use quality paper, such as a glossy, heavy stock. These are not only professional, but also durable. Low quality paper doesn't project the most professional image, and others may not take your business seriously. 

#5 Do use Both Sides of the Card

Some people only use the front side of their business cards, and they only include their name, company name and contact information. However, consider using the back of the card as well. Again, don't clutter the card with too much information. On the back, briefly list a few of your services, or include a discount code or a call to action.

#6 Do be Consistent With Images and Fonts

A beautifully-designed business card is eye-catching -- but don't get too crazy. Choose a professional image for your card, one that's consistent with your company's image. Also, select a professional font, and make sure that this font is consistent throughout the card. 

In your opinion, what makes a good business card? Please comment.

Image Credit: [Flickr]

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