INTERNSHIPS / FEB. 15, 2015
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How to Effectively Utilize Interns as a Resource for Your Business

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Interns can be a vital resource for your business if your internship program is utilized in an effective manner. Whether your business is a new start-up or has been in operation for over ten years, you can utilize interns as a resource. This article will discuss the importance of working with interns and how to effectively manage your internship program.

Steps to Effectively Utilize Interns

Before you can utilize interns as an effective resource for your business, you need to have an open mind and expand your perspective. If you’ve never worked with interns before and have heard horror stories from other business owners in your network, remember to be open-minded about the process. There have been many experiences where interns worked well with a company and became a resource for the business. Some of the steps you need to take in order to work effectively with interns are listed below.

1. Understand the Importance of Interns

The process toward effectively utilizing interns begins with understanding the importance of working with such individuals in your business. Usually, interns are hired to work in a company directly after graduating from high school, while attending college or after completing a degree program. Most interns are young and new to the industry of their study. That can be seen from two perspectives—either positively or negatively. A business owner, who can view this process with a positive perspective, will see that interns can offer a new viewpoint on issues concerning your company. These interns usually have a hunger to succeed and begin to make a mark for themselves in regard to their future career. This factor will ensure that the interns work hard to complete their job tasks, and effectively perform career development skills in the workplace.

2. Evaluate Your Current Internship Program

Once you’ve gained a better understanding regarding the importance of utilizing interns as a resource for your business, you need to evaluate your current internship program (if you have one). In order to better utilize your resources, you must first review how you’ve been using them in the business. Review the hiring process for the interns and how well the program has been running. If there have been any major issues, you need to review them honestly and find a way to eliminate future potential problems. If your internship program has not been generating creative ideas for business solutions and producing future leaders for your company, then it has not been running effectively.

3. Implement an Action Plan for Interns

After your review, it is important to implement an action plan for your internship program that will utilize your interns as effective resources for your business. The action plan must use creative outside the box thinking, be career development oriented and always focus on the end goal of being effective for your business. If your internship program can complete all three tasks, then you are on your way to effectively utilizing your interns as great resources for your business goals. Your action plan needs to be detailed and be used as a tool by your managers to ensure that all of your three major goals are achieved through the internship program. Remember that your action plan must be based upon your budgetary goals for the business.

4. Embrace the Benefits of an Internship Program

The fourth step in this process is to understand and embrace the benefits of using an internship program in your business. Working with interns can bring a breath of fresh air to your company and revitalize the way that you do business. One key factor in why interns can be a great resource for your business is their strong connection and affinity with technological advances. This can help you with your innovative processes, improving your marketing strategy through online social media and aid in the integration of technological media devices into the workplace. As you embrace the benefits of working with interns, remember never to treat them as a non-existent person. Rather, provide them with the proper supervision and encouragement. That way both the interns and your company will benefit.

Working with interns can be one of your greatest resources for advancing your company brand and improving your marketing strategy. This process will become more effective when you completely understand the benefits of working with interns and implement the right action plan specific to your workplace environment.

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