Breaking Bad took home the Primetime Emmy Award for Best Drama Series. Vince Gilligan, the creator of Breaking bad explained how social media sites and online video streaming had helped Breaking Bad to be a successful series. Speaking about his success, he said "I don't think our show would have even lasted beyond season two if it wasn't for video on demand, and also the internet component of it where folks get to chat. It really has held us in good stand. It's a bold new era."
We are constantly hearing of success stories where social media and digital marketing has helped businesses and directors to boost their productivity and profit margins. In the cinema industry, we find constant social media campaigns every time a film is launched, and there is a reason for this: social media is prevailing as one of the most effective methods of driving PR to your 'product'.
We cannot deny we are in the digital era which means social media platforms are essential to a new product or business performing well. This is why Breaking Bad actually credits the value of a good social media strategy.
Breaking Bad's social media strategy wasn't advanced or particularly difficult to implement. They simply decided to allow the online video streaming and to promote the series themselves. They had a social media strategy where actors, director and members of the team played an active role in engaging with the audience and letting them decide parts of the series. (Something which worked wonders in keeping loyal fans gripped!)
Modern Family also used a social media strategy to engage with their audience, and as a result? - they won best comedy series! Modern Family actors are active in platforms such as Twitter and they are accessible in Facebook which helps the audience to feel more involved and interested in the series and the actors' lives.
Social media forms one of the most effective business strategies to win over the market. It is very important to have a clear understanding of who your audience is, what social media platform they use, and how to engage with them.
The variety of social media platforms enables businesses to choose the most appropriate channel to target their audence. It is key to have a good content manager as well in order to create unique content that will make your customers engage with your brand.
Do you have a social media strategy for your business or product? Which social media platforms do you use to promote it?