SOCIAL MEDIA / JUL. 18, 2014
version 3, draft 3

How to Enhance Your Business Using Facebook Ads

When it comes to online marketing, Facebook ads are a very powerful tool. These are paid messages which can help businesses promote their products and services. Facebook offers different ad products which are designed to achieve different goals. This includes Video ad, photo ad, desktop app ad, page like ad, offer ad, event ad and mobile app ad. Before choosing any ad type, you need to be clear about what you want to accomplish. Your goals could be related to increasing page likes, achieving higher page post engagement, getting more clicks to your site, attaining higher web conversions and getting more event responses.

Here are some guidelines for boosting your business using Facebook ads:

1. Identify the right target market

Targeting is very crucial when it comes to Facebook ads. Whether you want to get more likes on your page or increase your sales, your chances of success will be higher if you focus on the right target market. Facebook allows you to target your audience based on age, sex, geo-location, interests and academic qualifications. You can use the Custom Audiences tool to find the right audience. If you would like to target your mailing list, this feature even allows you to upload your contacts to Facebook.

2. Carry out some research

Before creating your own Facebook ads, it would be advisable to carry out some research to see what other people are doing. Look for ads which are targeting the same audience you are. Observe the kind of text and images used. This will give you useful tips for creating your own ads.

3. Write engaging text

The text used on your Facebook ad should be concise and engaging. If you want to stand out from the competition, take time to explain why your offer or brand is unique. To increase brand awareness, it would be advisable to insert your brand name in the ad title as well as within the body of the ad. Remember to include a clear call-to-action (CTA) which shows visitors exactly what you want them to do after seeing your ad.   

4. Use powerful images

Images can be very powerful for attracting attention to your Facebook ads. Make sure the images used are clear, engaging and relevant to your ad. This could be photos of people, locations or objects. However, avoid the temptation of using common stock photos which appear all over the internet. Finally, make sure the image is large enough.

5. Try out several ads

For every marketing campaign, it would be advisable to experiment with different ads. Once an ad is completed, Facebook gives you the option of creating a similar ad. By altering your text or images, you can create several different ads for the same marketing campaign. You can check your Facebook statistics later to find out which ad generated the best response. This will give you a good idea of what works and what doesn’t.

When used properly, Facebook ads can yield immense benefits for your business. Have you used Facebook ads successfully for your business? Do you have any other tips that you can contribute? Your thoughts and comments below please…


Image: Mashable composite, iStock, Kamaga

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