Content is the most important element of any blog. Quality content will result in a higher search engine ranking, and consequently more blog visitors. In addition, great content can significantly enhance the credibility of a business. However, generating quality content on a consistent basis is a common challenge for many copywriters.
Here are some great content ideas for hotel blog posts:
Holiday-makers are always on the lookout for special offers. Therefore, if you have bonus excursions, discounted holiday rates or a partnership with a local airline, use your blog to inform customers and prospects. If post such offers regularly on your blog, people will visit it more often. They might even join your mailing list to receive the information directly in their inboxes.
2. Best restaurants
When tourists visit a destination for the first time, one of the main things on their mind is where they will eat. Use your blog to offer information about some of the eateries in the area. You could mention their locations, type of cuisine available and the range of prices.
3. Airfare deals
Airfare is one of the biggest expenses travelers incur on any trip. People would therefore appreciate any information that can help them cut their travel costs. Be on the lookout for any special offers from airlines to your destination and share the information on your blog. To attract even more visitors, you could combine the air ticket offer with a small discount on accommodation.
4. Best attractions
Besides enjoying the services offered at the hotel, visitors would want to explore the sights and sounds of the city or town. Use your blog to provide information about some of the must-visit places in the area. This could be ancient historical sites, museums, amusement parks and natural attractions. Offering such helpful information is likely to attract more visitors to the blog.
Besides highlighting local attractions, you could also update readers on upcoming events in the area. Whether it is concerts, exhibitions or festivals, such events are likely to attract more guests to the hotel. Some visitors might even decide to make an annual trip to the area to attend a particular event.
6. Guest interviews
Testimonials from satisfied customers can be a very effective way of creating positive publicity for a hotel. Interview some of the guests and ask them to share their experience. To make the testimonial appear credible, be sure to include a photo of the interviewee, preferably taken within the hotel.
7. How-to tips
Use the blog to offer general travel tips to your readers. Some of the topics you could write about include ‘How to save money using coupons’, ‘How to pack for a short trip’ or ‘How to protect yourself with travel insurance’. Such posts are timeless and are likely to be shared widely.
With the tips mentioned above, you will never run out of ideas for your blog’s content. Having fresh content on a continual basis will attract more visitors, and subsequently enhance hotel bookings. Some of the hotel blogs you might want to check out for inspiration include Loews Hotels, Hyatt, Carlton Hotels and NH Hotels.