ENTREPRENEURSHIP / SEP. 06, 2014
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How to Find Investors for a New Tech Startup

Finding investors for a startup - any startup - is amazingly easy in the internet age. You can conduct an online search for venture capitalists or angel investors/networks, and instantly be browsing their website and submission, application, or contact guidelines.

Sometimes, though, it’s good to look for a specialist. Many investors are only interested in one particular area or industry, so it makes sense to focus your search. As a tech startup, it’s worth the time and effort to look for those individuals and firms that ONLY invest in technological endeavors. They have the knowledge and experience to truly understand and possibly even assist you beyond simple finances as you start and grow your idea. Tech investors are present everywhere...

Garage Technology Ventures (California, USA)

GTV invests between $500,000 and $3,000,000 in tech startups (software, services, clean technology, material sciences) typically located in California and the western United States. They do request only those startups with a break even or sustainable stream of $5,000,000 or less to apply via their website.

“We invest in entrepreneurial teams seeking to transform big ideas into game-changing companies.

We invest in unproven teams attacking unproven markets with unproven solutions. We’re not interested in teams creating the nth solution to the same old problem nor companies trying to improve things by only 10 or 20 percent.”

MaRS (Toronto, Ontario, Canada)

MaRS helps entrepreneurs and startups in the information & communication technology (ICT), cleantech, and health industries. While they don’t provide funding themselves, they do offer mentorship and key introductions and connections with the people and firms that can and do provide investment. A registered charity in Canada, MaRS does not charge nor do they require shares or ownership in the projects they assist. It’s all free.

Their 1.5 million-square-foot complex in Toronto, Ontario is available as lab, office, or meeting space for the entrepreneurs in the program.

“MaRS works with an extensive network of partners to help entrepreneurs launch and grow the innovative companies that are building our future. Our vision is bold; our mission is more important than ever before.”

StartUp Valley (Saddle Brook, New Jersey, USA)

Located on the east coast, StartUp Valley is an equity crowdfunding platform, connecting tech startups and tech investors. It is currently in beta and awaiting final approval from the SEC, but it does invite both entrepreneurs and investors to register and sign up now to get early access once everything is ready. You can register by email, social media, or by creating an account. Sign up as an investor, an entrepreneur with a project, or both.

Tech City UK (London, England)

Tech City offers various services and practical advice for entrepreneurs, businesses, and investors. Dedicated to digital businesses, they aim to connect, inform, and advance the industry within the United Kingdom.

“We believe the UK is the best place to start and grow a digital business. The time is now.”

They provide advice, list resources (both governmental and private), and keep subscribers and partners up-to-date on industry trends and news. You can apply for the IOT Launchpad, for example, which is a competition for startups in and around London and Cambridge, with over £1 million of funding available.

Other Useful Links

Canadian Investment Network

The UK Angel Investment Network

Angel Capital Association (USA)

How to Raise Startup Capital

You can always look into general angel and investment networks, and you could very well find what you’re looking for there. But to truly zero in, you want to find tech investors. They can help in so many other ways, it’s worth the extra effort to find, identify, and connect with them. A tech startup deserves a tech investor.



Image: istock

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