ENTREPRENEURSHIP / JUN. 23, 2014
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Five Business Lessons You Can Learn From Graze

When you fancy a tasty and healthy snack that you can have delivered straight to your office or home there’s probably only one company that springs to mind - Graze. With its slick commercial appeal and array of delectable tasty snack foods Graze has emerged as being one of the UK’s fastest growing businesses.

The founders of Graze have managed to achieve quite an impressive business model, from the company’s humble beginnings to the domination of its niche market, Graze can certainly teach business owners a thing or two about establishing and nurturing their business successfully. If you’re a business owner and you’re wondering what you can do to take your business to the next level, you may want to consider some of the following business lessons that Graze has effectively managed to execute.

Lesson Number One: Ensure that your Business is Catering to a Gap in the Market

If there is just one lesson you take away from this article, let it be this one. When one of the co-founders of Graze (Graham Bosher) grew tired of chowing down on unhealthy food whilst sat at his desk, a solution to the problem was healthy snack foods that could be delivered to the office without any fuss.

Along with Graze’s other co-founding members Ben Jones, Brendan Kay, Neil Thompson, Edd Read, and Tom Percival they developed a concept that provided a snack solution for office workers everywhere and Graze was born. What Bosher and his Graze allies did was simple yet highly effective. They figured out where there was a gap in the market for Graze’s services and plugged it accordingly, so should you. Figure out where there is a demand for your business and start plugging.

Lesson Number Two: Product Evolution and Innovation

Graze isn’t just about nut selections and marinated olives. The company is constantly rolling out new products for their consumers’ snacking pleasure. From popcorn, breakfast variety boxes to a mini spiced rye and date cake topped with a scrumptious toffee sauce, Graze is always offering their consumers new products.

If you’re business is in need of a consumer push, think about offering various products or services that will keep your target market coming back for more.

Lesson Number Three: Get the Word Out                                      

We’ve all seen Graze’s ads on TV, but that’s just the point, we’ve all seen the ads. Advertising and business go hand in hand, try to develop ways to advertise your business. You don’t have to go producing television ads but you do have to look into making your target market aware of your business any way you can. Whether you do it online or get some posters printed - always ensure that your consumers and clients are aware of your business and what it can do for them.

Lesson Number Four: If You Build It, They Will Come

Graze’s success is not just about the health foods the company delivers, there’s more to it than that. Conceptually, the company created a service that was accessible with a great range of items to choose from. Had the founders of Graze decided to sell stamps instead of snacks it would probably be a completely different story.

Maneuverer your business into a feeding position (no pun intended) and make sure that your business is providing consumers with the type of products or services that they want but are unique to your business.

Lesson Number Five: Know your Target Market

Part of Graze’s success is that the company knows its target market and knows it well. This requires a lot of market research on Graze’s behalf in order to keep up with their taste buds. Your business could benefit from doing the same.

Engage your consumers and find out what they’d like your business to provide, pay attention to their feedback and exploit it by tailoring your business to align with their requirements.

All businesses have to start from some point and Graze’s story is no different. As a business owner, you are responsible for ensuring that your business flourishes and continues to flourish. By taking on board some of Graze’s business lessons you’ll be able to arm yourself with the tools you’ll need to carve out your own business success story.

Image credit - Graze.co.uk

 

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