ENTREPRENEURSHIP / AUG. 08, 2014
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Five Effective Email Marketing Tools for Small Businesses

Using social media and mobile marketing strategies is common to promote your business, but nothing works better than email marketing. It promises to grow your business and retain potential customers all over the world. Email marketing is much better than Facebook, Twitter and LinkedIn to spread your word.

Here are some highly effective email marketing tools for small businesses:

1. Mad Mimi

Sending professional and captivating emails is the key to a successful e-marketing campaign. With Mad Mimi, you can instantly create eye-catching emails, and don’t need to rely upon ordinary templates and design. Using this tool, you can customize and design the best theme for your email. Such a design-centric email doesn’t need you to have any prior designing knowledge. Just work in a friendly environment and create your emails in appealing manners. Later on, you can share them on social media networks to develop strong relationships with the global customers. Mad Miami comes in both free and paid versions.

2. AWeber

AWeber was founded in 1998. This e-marketing tool is highly effective to help you focus on professional newsletters, and lets you select from ready-to-use HTML email templates. You can also manage your subscribers list using this tool and turn RSS feeds into emails. This tool provides customized support, with a monthly price of $20 for 500-550 subscribers.

3. CakeMail

Do you require fuss-free e-marketing solutions? CakeMail is the answer. This Web-based tool allows you to send and track your email campaigns. Being a premium user, you will be able to select from a wide range of ready-to-use email designs, or can have your own from scratch without any need of coding. With its user-friendly interface, you can manage your contact lists, emails’ history, monitor web analytics and create reports about the month’s progress. The tool can be accessed using iPhone, letting you send over 10,000 emails per month.

4. MailChimp

MailChimp is a result-oriented tool that goes beyond the limits of email sending and tracking services. Its auto-email creator lets you give a cutting edge look to the email texts. This tool also has features like a built-in image editing system, easy segmentation of subscribers’ profiles, and creating revenue reports. All this improves your marketing strategy and makes it successful. You can use this tool free of cost for around 1500 subscribers and 10,000 emails monthly.

5. iContact

Great customer services make the difference, and iContact is offering award-winning support to its customers. Being a user, you do not only create and send emails, but you can also choose best templates from hundreds of available options. You just need to drag-and-drop the email builder and integrate social networks for spreading your word. You won’t be alone to do all this, iContact’s support members sit there for you 24/7. Enjoy its step-wise tutorials to have clear directions about using this application. One of its most affordable plans is $10/month with the facility of over 300 subscribers. You can also avail special discount on an annual plan.

Working as a businessman requires you to take challenges, but setting the business plans effectively with specific tools will bring you towards the heights of success.

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