Breaking Bad, an American drama aired on AMC, has proven that while being an entrepreneur isn’t easy, it isn’t hard either.
Walter White, a high school chemistry teacher recruits former student, Jesse Pinkman, to educate him in the distribution of methamphetamines. (Which I do not advise anyone to do).
1. Starting Your Business
Diagnosed with lung cancer, Walter turns to a life of crime to ensure that his family is taken care of in case of his unexpected death. He not only has to worry about paying for extensive cancer treatment, but needs to provide for his pregnant wife and disabled son.
He looks for options and tries figure out what skills he can use to make more money. He realizes that his love for chemistry could make him a very rich man if he gets into the right field.
2. Working With Partners
The love/hate relationship that Walt has with Jesse proves that while partners can get annoying, what matters most is the love of the business. The separate skills that Walter and Jesse made them a well-rounded team when it came down to selling their product. With Walt’s skill to produce the purest crystals to ever hit the streets of New Mexico, and Jesse’s network of customers, they proved to complement each other well.
The sleazy lawyer, Saul Goodman, revealed someone who truly care about his clients. Goodman stuck it out till the end, gave Walt and Jesse good advice, and even tried to get them out of the meth business. Let’s also not forget Skylar, Walt’s wife, who helped him manage a car wash in which they laundered money.
3. Setting Goals
“$737,000, that's what I need. That is what I need.” Walter White (Season 2)
Walter White knows that he wants. He calculates how much product he can produce with the supply he has, and the amount of money he will receive. While he doesn’t sit down and make a proper business plan (You know, no paper trail.), he understands the costs it takes to run his business, which a lot of people fail to look at.
4. Know Your Market
One thing standing in the way of success is your competition. Why would you open up a bakery that is in the same area as four others? While Walt and Jesse made a mistake by underestimating their competition, they learned to be prepared for the worse. They also made sure that their product was one of a kind. The quality and the way in which their product was marketed gave them an upper hand.
5. Money, Money, Money
Despite popular belief, money isn’t everything. It gets destructive when it’s all you care about. Walt made $3 million in three months, by the end he managed to get $80 million then lost it all because of his greed.
If you’re planning to start a business, you need to make sure that you’re passionate about whatever it is you do. Walter White’s passion for chemistry caused an unexpected turn in his career, but his revelation in Season 5 displayed a love for the business he created. “I did it for me. I liked it. I was good at it. And I was really … I was alive.”
While it may have been an illegal business, the lessons evident throughout the series displays the workings of a successful business.