Marketing professionals help businesses to promote products, services or ideas. Through marketing campaigns, a business is able to effectively introduce products in new markets and enhance its chances of making more sales.
If you are an entry-level marketing professional looking to broaden your knowledge and heighten your career advancement prospects, or an entrepreneur looking to gain some marketing knowledge and grow your business, a qualification in marketing will surely come in handy. Here are your options.
See Also: How to Develop a Career in Marketing
1. College Programs
To get your foot in the door of the marketing profession, you need at least at an associate degree or diploma in marketing or a closely related field. If this is the credential that gets you started as a marketer, then a bachelor’s degree in marketing will help you advance into middle-level marketing positions such as media planner or marketing coordinator. Below are some of the best schools for a bachelor’s in marketing:
Graduate certificates are ideal for marketers who want to specialize in a certain marketing field. For example, if you are a marketing coordinator who wants to become a market researcher, you should go for a graduate certificate in market research, like the one offered at Elmhurst College. Other marketing fields that you can move to upon acquiring a graduate certificate include:
- Digital/online/social media marketing
- Media planning/buying/management
- International marketing
If you want to become a marketing manager, marketing director or marketing executive, nothing will help your cause like pursuing a master’s degree in marketing management. You will gain an advanced knowledge of various marketing concepts, including brand management, consumer behavior and marketing intelligence systems.
Some of the best schools for a master’s in marketing include:
2. Professional Qualifications
Beyond college programs, you can further your career with marketing qualifications offered by professional bodies such as the UK’s Market Research Society (MRS). If you want to get into market research, for example, you could choose to obtain the MRS Advanced Certificate in Market and Social Research Practice instead of the graduate certificate.
The Chartered Institute of Marketing also offers the following qualifications:
- Foundation Certificate in Marketing
- Certificate in Professional Marketing
- Diploma in Professional Marketing
- Chartered Postgraduate Diploma in Marketing
3. Trade Designations
Unlike the professional qualifications described above, trade designations provide the ultimate assurance that you’re a specialist in a certain field. If you want to secure employment as a marketing manager, for instance, obtaining the Certified Marketing Management Professional (CMMP) designation from the International Institute of Marketing Professionals will help you stand out from the crowd.
Other professional designations that are available to marketing professionals include:
- Certified Product Marketing Manager (awarded by the Association of International Product Marketing and Management)
- Certified International Trade Marketing Specialist (awarded by the International Import-Export Institute)
- Professional Certified Marketer (awarded by the American Marketing Association)
- SMEI Certified Professional Marketer (awarded by Sales and Marketing Executives International)
There you go. If you have been deliberating on which marketing credential to pursue, you now definitely have a better view of what your career needs.
As always, don’t hesitate to ask any questions about these qualifications in the comments section below.