CAREER ADVANCEMENT / OCT. 03, 2014
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How to Give a Persuasive Presentation

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If you want to give an effective presentation, you need to learn how to be persuasive in your execution. If you give a boring presentation, you will quickly lose the audience’s interest. When they lose focus, they will not be able to successfully retain the information provided in the presentation. This article will share helpful tips on how to give a persuasive presentation.

An Effective Process for Giving Persuasive Presentations

There are specific steps that you can take to create an effective process for giving persuasive presentations. Those five steps are listed below.

1. Hone Your Topic

Before you are scheduled to give a presentation, it is important to understand who you are presenting to. Understand your audience so that you will know the best way to hone your topic to those specific people. An effective and persuasive presenter is one who knows how to appeal to the heartstrings. If you can tug on peoples’ emotions, you will be more effective in your presentation techniques. Effective presentations urge people to take action. You will never be successful in your presentation and showcasing your viewpoint, if you cannot appeal to their emotions. If you need to pick a topic which suits your specific audience, ascertain what issues most specifically affect their personal lives. For example, network marketers would be very interested in knowing how to more effectively utilize social media to advance their business.

2. Capture Audience Interest

It is vital that you immediately capture the interest of your audience as soon as you start the presentation. During your introduction, that is where you will make that emotional appeal. For example, you can share surprising facts or statistics that correlate to your topic and the point of your presentation. You can also share a word picture or vivid example of how something clearly illustrates your main point. Giving a word picture is when you utilise descriptive words to create a mental image. That word picture helps to cement the information in the individual’s mind.

3. Address the Issue

In this section of the presentation, you need to provide the specific problem or issue that you are discussing. Utilizing statistics is a powerful way to showcase the issue that you are discussing in the presentation. Share information and quotes from various experts who can support your viewpoint. That will lend vital credibility to your presentation and also make it more persuasive to your audience. When you are energized and credible, you can also excite your audience into action.

4. Provide a Solution  

Sharing a problem without providing a solution is not going to help your audience to become successful. A presenter, who is persuasive, knows that providing a solution is vital. The problem or issue that you present may have various factors. So be sure that you are providing a solution for each specific factor. As mentioned previously, painting a vivid word picture is vital to grab the audience’s interest. Paint that specific solution which will create excitement in the audience.

5. Give a Call to Action

This final step is extremely important because it is giving your audience a call to action. You will make one final appeal to the emotional heartstrings of your audience. This appeal should be so persuasive that it motivates your audience to act on your solutions to the issue that you presented.

How to Hone Your Persuasive Presentation Techniques

If you want to be a persuasive presenter, you need to have excellent presentation skills. The following steps are ways that you can hone your persuasive presentation techniques.

  • Maintain a professional appearance and attitude
  • Speak with a professional tone and use proper grammar
  • Maintain constant eye contact throughout the presentation
  • Keep excitement in your voice and mannerisms
  • Be prepared with the correct facts and figures
  • Practice your presentation in front of a mirror or record it
  • Refrain from exhibiting nervous behaviour like hand wringing
  • Do not drone on monotonously and bore your audience

Giving a persuasive presentation is simple if presenters follow the steps outlined in this article. It is vital to hone your topic and understand your audience. Utilise vivid word pictures and facts or figures to capture the interest of your audience. Clearly address the issue and provide a specific solution. Make sure that you end your presentation with a persuasive call to action.

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