SOCIAL MEDIA / DEC. 09, 2014
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How to Give Your Business a Social Media Makeover

Chances are you created your business’s social media profiles a long time ago. Most probably you haven’t also updated all of these profiles in a while. It’s something we all do, and it’s nothing to feel bad about. With so much software targeted at social media, we can often interact on each network without the trouble of logging in personally.

Naturally, the thought of giving every separate brand profile a makeover is enough to fill any business owner with dread. It sounds like it’s going to take forever to complete.

The fact is it doesn’t have to take much time at all. You can easily pay a visit to each profile over the length of a week and make all the changes you need, without having to distract yourself from other points of business.

Understand Where You Are

You first need to compile a list of where you stand. The last thing you want is to target every single channel when there’s no need to. Here’s a step-by-step guide on how to take stock of your presence on social media:

  1.  Type up a document listing your accounts and all relevant information.
  2.  Go through and start by updating your security information. Get the basics in place before starting the hard work.
  3.  Make a to-do list for each social media profile, such as where you need to update descriptions, photos, and logos.

Profile Pictures and Artwork

Pictures are what draw the eye in. You need to use the right artwork if you’re going to pull people in. Make sure the images you use are unique to your brand and reflect its values. The profile images you use will show up in news feed, so you really need to make the right impression.

If you’re struggling to come up with something yourself, employ a professional to help. Yes, it will cost you, but it’ll be worth it in the end. Bad artwork will only contribute to damaging your brand.

Update Apps

Most social media channels use apps. Make sure any apps you do use continue to be relevant and that they’re actually being used. If people are ignoring them, get rid of them. Space is valuable and it’s better to have empty space than space that’s being taken up by something nobody cares about.

Any apps you do keep should be checked for relevant keywords and descriptions. It’s easy to forget about this part and have a situation where you’re still using outdated business information.

Remember Your Schedule

It’s not enough to think about a social media makeover every so often. The chances are you could end up waiting for years before you get back to it. Discipline and vigilance are the two keys to making the most of social media. Set a schedule for how often you’re going to think about updating each social media channel. By updating more often, you’re positive that you’ll always have relevant information and that you’ll have to do less work each time.

Set a schedule and add it to a calendar. Make sure you have a reminder to prevent yourself from falling behind. Remember, a lack of updated information can lead to confusion amongst your followers. It also sends a message to search engines that you’re inactive, which means they’re more likely to overlook you.

Overall, updating each social media profile doesn’t have to take up a lot of time. It requires you to keep it fresh in your mind. The last thing you want is to promote a social media channel that still has your old office address on it.

Now, that would be embarrassing!

 Image image: Self Storage

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